Brand Tone

Bold and Confident, Fashion-Forward and Trendy, Inclusive, Empowering, Passionate and Spirited, Premium and Quality-Focused

Brand Values

• •Individuality and Self-Expression
• •Style and Fashion
• •Quality and Premium Craftsmanship
• •Innovation
• •Authenticity
• •Inclusivity
• •Female Empowerment

Best Practices

• •Embrace Bold Language: Use strong verbs, confident statements, and a touch of edginess. Avoid passive voice and timid phrasing.
• •Highlight Style and Trend Relevance: Consistently weave in fashion-related terms and emphasize how the apparel elevates personal style beyond just game day.
• •Speak to Individuality: Frame products as tools for self-expression and standing out from the crowd.
• •Maintain a Premium Feel: Use descriptive language that conveys quality, craftsmanship, and exclusivity.
• •Connect with Fan Passion: Acknowledge the deep loyalty of sports fans and position the apparel as a way to amplify that pride in a stylish manner.

Social Perception

Stylish and Unique, High Quality, Good Fit (though sometimes oversized), A Brand That Fills a Gap, Premium (and sometimes pricey), Popular and In-Demand, Collaborative and Connected to Major Leagues

Copy Examples

• •Headline: Beyond the Bleachers. Style That Roars. Body: Don't just rep your team, redefine fan fashion. The Wild Collective brings you premium, street-ready gear that’s as bold as your loyalty. Shop the drop.
• •Headline: Game Day Swagger. Everyday Edge. Body: Why choose between team pride and personal style? With our latest collection, your look scores from the stadium to the street. Unleash your wild.
• •Headline: Not Your Average Fan Gear. Body: Tired of the same old merch? The Wild Collective crafts officially licensed apparel with a fashion-forward twist. It's time to stand out. Be The Wild Collective.
• •Headline: Own Your Colors. Express Your Style. Body: We believe fan gear should be as unique as you are. Discover statement pieces designed for the passionate, the bold, and the unapologetically stylish. This is where fandom meets fashion.
• •Headline: The New Uniform for the Wildly Devoted. Body: Premium fabrics. Iconic designs. Unmistakable team spirit. Elevate your support with The Wild Collective – apparel that’s made to be seen, wherever your loyalty takes you.