Brand Tone

aspirational, sophisticated, and effortlessly chic

Brand Values

• •Luxury & Quality
• •Timelessness & Versatility
• •Travel & Exploration
• •Individuality & Self-Expression
• •Ethical Production (stated)

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that paint a picture of luxury, travel, and effortless style (e.g., "sun-drenched," "whisper-soft," "cascades," "globetrotter," "ethereal").
• •Maintain an Aspirational Voice: Speak to the customer's desires for elegance, freedom, and unique experiences. Position the clothing as a key to unlocking these experiences.
• •Highlight Core Values Consistently: Weave in mentions of luxurious materials (especially silk), timeless design, versatility, and travel inspiration across all communications.
• •Visual Storytelling Alignment: Ensure that all accompanying visuals (photos, videos) on social media, website, and ads reflect the sophisticated, chic, and travel-centric aesthetic. The imagery should feel effortless and aspirational.
• •Speak to the "We Are Leone Girl": Keep the defined target audience in mind – a confident, ageless woman who values quality, simplicity, and experiences. Tailor the messaging to resonate with her lifestyle and aspirations.

Social Perception

We Are Leone is generally perceived as a luxury resort wear brand offering high-quality, stylish pieces, particularly silk kimonos and dresses. The association with travel, elegance, and a certain bohemian chic contributes to its aspirational image.

Copy Examples

• •Instagram Post (Image: Woman in a flowing We Are Leone silk robe on a balcony overlooking the ocean): Chase the sun, embrace the breeze. Our pure silk robes are designed for moments that linger, from golden hour glows to twilight whispers. Effortless elegance, wherever your journey takes you. ✨ #WeAreLeone #LuxuryResortWear #SilkRobes #TravelInStyle #TimelessElegance
• •Facebook Ad (Carousel showing different ways to style a kimono - over swimwear, with jeans, as a dress): One piece, endless horizons. The We Are Leone kimono isn't just an outfit; it's an invitation to explore, to express, to be. Crafted from the finest silk, designed for your life’s adventures. Beach to bistro, dawn to dusk. Discover the versatility. #WeAreLeone #SilkKimonos #VersatileFashion #ResortChic #TravelInspired
• •Website Homepage Banner: We Are Leone: Where Luxurious Silk Meets Timeless Design. Explore a world of sophisticated resort wear, inspired by global wanderings and crafted for the modern muse. Feel confident, feel free, feel Leone.
• •Email Newsletter Snippet (Subject: Inspired by Paradise, Designed for You): Dreaming of your next escape? Let We Are Leone transport you. Our latest collection, blooming with bespoke prints and crafted from whisper-soft silks, captures the essence of sun-drenched locales and the spirit of adventure. Unwrap your next story. [Shop Now]
• •Product Description (for a vibrant print maxi dress): Dance with the colors of an endless summer in our [Dress Name] Maxi. Woven from luxurious silk that cascades and flows with every step, this piece is a celebration of bold femininity and the joy of discovery. Featuring [mention a unique detail like hand-painted print inspiration or special trim], it’s more than a dress – it’s a feeling. Ready for your next unforgettable moment? #BeachToCity #LuxurySilk #StatementDress #WanderlustFashion