Brand Tone

Inspiring and Passionate, Ethical and Conscious, Inclusive and Unifying, Positive and Hopeful, Approachable and Authentic, Modern and Stylish

Brand Values

• •Equality
• •Sustainability
• •Social Inclusion & Respect
• •Activism & Purpose
• •Quality & Comfort
• •Transparency
• •Community & Giving Back

Best Practices

• •Always Lead with Values: Ensure that the core values of equality, sustainability, and inclusion are either directly mentioned or clearly implied in all communications. The "equals sign" and its meaning should be a consistent thread.
• •Maintain an Inspiring and Empowering Voice: Use language that motivates and uplifts. Focus on the positive impact of the brand and the collective power of individuals to make a difference.
• •Be Authentic and Transparent: Share the brand's story, the founder's inspiration, and information about ethical production and charity partnerships openly. Avoid overly corporate or generic language.
• •Emphasize Quality and Comfort Alongside Mission: While the mission is central, don't forget to highlight the tangible benefits of the products – their high quality, comfort, style, and sustainable materials. This appeals to both value-driven and product-focused consumers.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "join the collective") to make the audience feel part of the Human Collective movement. Engage with user-generated content and highlight shared stories when possible.

Social Perception

Positive and Respected, Mission-Driven, High Quality, Authentic, Engaged with Community

Copy Examples

• •Headline: Wear Your Values. Spark Change. Body: At Human Collective, we believe fashion is a force for good. Our sustainable, ethically-made leisurewear, featuring the unifying equals sign, is more than just clothing – it’s a statement of equality and a commitment to a better world. Join the collective. #WearWhatYouBelieve
• •Headline: Equality Looks Good On You. Body: Crafted from the softest organic cotton and recycled materials, every Human Collective piece is designed for comfort and built on conviction. With every purchase, you're supporting vital work for social inclusion. Feel good, look good, do good.
• •Headline: More Than A Brand. A Movement. Body: Inspired by a legacy of activism, Human Collective is dedicated to spreading a message of unity. Our iconic "=" symbolizes that we are all human, all equal. Choose clothing that speaks volumes about who you are and what you stand for.
• •Headline: Sustainable Style. Unwavering Purpose. Body: Step into a world where comfort meets conscious living. Human Collective offers premium, eco-friendly apparel that’s kind to the planet and champions equality for all. Make your wardrobe a testament to your values.
• •Headline: The Fabric of Change: Soft on You, Strong on Equality. Body: Experience the exceptional quality and comfort of Human Collective. Each ethically produced garment carries our message of hope and inclusivity, reminding us that together, we can create a more equal world. Wear the change you want to see.