Brand Tone

Whimsical & Romantic, Artistic & Handcrafted, Celebratory & Joyful, Feminine & Bohemian, Conscious & Sustainable

Brand Values

• •Handmade Quality & Uniqueness
• •Sustainability & Ethical Production
• •Celebration of Life's Moments
• •Empowerment & Self-Expression
• •Artistic Craftsmanship

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart outlining core tone characteristics (e.g., Whimsical, Artisanal, Celebratory, Conscious), with "Do's" (e.g., use evocative, sensory language; tell stories) and "Don'ts" (e.g., avoid overly casual slang; don't be purely transactional). This should include a list of on-brand keywords and phrases.
• •Storytelling Over Selling: Focus on the experience, the emotion, and the story behind the product rather than just listing features. Connect products to the special moments they enhance (weddings, festivals, feeling beautiful).
• •Embrace Sensory and Evocative Language: Use descriptive words that appeal to sight, touch, and emotion. Words like "delicate," "shimmering," "handcrafted," "ethereal," "vibrant," "cherished," and "magical" align with their aesthetic.
• •Maintain Consistency Across All Platforms: Ensure the tone used on Instagram matches the website copy, email newsletters, and even customer service interactions. This builds a cohesive brand identity.
• •Highlight Core Values Regularly: Weave in messages about handmade quality, sustainability, uniqueness, and the joy of celebration into different pieces of copy. This reinforces what the brand stands for. For instance, consistently mentioning "handmade in Vienna" or the "sustainable ECONYL® fabric" for relevant products.

Social Perception

Positive Association with Handmade and Unique Items, Appreciation for Aesthetics, Growing Awareness of Sustainability, Niche Appeal, Trust in Quality (Implied)

Copy Examples

• •Instagram Post (New Bridal Collection): Whispers of silk and timeless romance ✨ Our new bridal collection has blossomed, each piece handcrafted in Vienna to make your forever moments even more magical. Discover crowns that tell your love story. #WeAreFlowergirls #HandmadeBride #ViennaLoveStory #FlowerCouture #BridalMagic
• •Facebook Ad (Festival Season): Unleash your inner wildling! 🌿🌸 Festival season is calling, and our vibrant, handmade flower crowns are ready to dance with you. Crafted with joy and a touch of bohemian spirit. Shop the festival edit now and bloom! #FestivalFlowers #BohoVibes #HandmadeAccessories #WeAreFlowergirls #FlowerPower
• •Product Description (Sustainable Swimwear): Dive into conscious beauty. 🌊 Our 'Mare Mio' swimsuit isn't just a statement piece; it's a promise. Made from ECONYL® regenerated nylon, crafted from ocean waste, and ethically produced in Europe. Feel good, look incredible, and protect the waters you love. #SustainableSwim #ECONYL #WeAreFlowergirls #EthicalFashion #OceanLove
• •Email Newsletter (Workshop Promotion): Create your own magic! ✨ Join our upcoming Viennese workshop and learn the art of flower crown making with Cecilia. We’ll provide the beautiful blooms, the guidance, and of course, the inspiration. Limited spots – book your moment of creativity! #FlowerWorkshop #ViennaCreates #DIYMagic #WeAreFlowergirls #HandmadeWithLove
• •Website 'About Us' Snippet: From our Vienna studio to your special moments, We Are Flowergirls is a dream woven from vintage silks, preserved blooms, and a passion for conscious creation. Founded by Viennese creatives Cecilia and Mathias, we believe in unique, handmade treasures that last a lifetime and celebrate the beauty of individuality and the planet. #HandmadeInVienna #SlowFashion #UniqueAccessories #CelebrateLife