Brand Tone

Passionate, Artisanal & Quality-Focused, Friendly & Welcoming, Ethical & Conscious, Community-Oriented

Brand Values

• •Quality
• •Ethical Sourcing & Sustainability
• •Craftsmanship & Tradition
• •Customer Experience
• •Passion for Coffee
• •Accessibility

Best Practices

• •Always Emphasize Quality and Craft: Consistently use language that highlights the specialty nature of the beans, the care in the roasting process (e.g., "flame-roasted," "artisanal," "small-batch"), and the superior taste experience.
• •Weave in Ethical and Sustainable Messaging: Subtly and genuinely incorporate mentions of ethical sourcing, support for farmers, and environmental consciousness where appropriate, reinforcing these core values.
• •Maintain a Passionate and Friendly Voice: Write as if you're talking to a fellow coffee enthusiast. Use warm, inviting language that reflects a genuine love for coffee and a welcoming attitude towards customers.
• •Be Authentic and Transparent: Share the story behind your coffee, your roasting methods, and your connection to the local Ballycastle community. Authenticity builds trust and resonates with today's consumers.
• •Create a Tone of Voice Guide: Develop a simple internal guide with keywords (e.g., "artisanal," "ethical," "passion," "community," "freshly roasted"), example phrases, and a "do's and don'ts" list to ensure everyone writing copy understands and can consistently apply the brand's unique voice across all platforms.

Social Perception

Positive Local Reputation, Appreciation for Quality, Artisanal & Specialty Provider, Ethically Minded (to those aware of their statements)

Copy Examples

• •Headline: Taste the Tradition. Love the Craft. Body: At We Are Coffee Co., every bean tells a story of ethical sourcing and artisanal flame roasting. Discover your perfect cup, crafted with passion in Ballycastle. #WeAreCoffeeCo #SpecialtyCoffee #FlameRoastedWithLove
• •Headline: More Than Just Coffee. It's Our Passion. Body: From farm to your cup, we pour our hearts into every roast. Experience the rich flavours and ethical commitment of We Are Coffee Co. Freshly roasted daily, just for you. #EthicalCoffee #ArtisanRoasters #NorthernIrelandCoffee
• •Headline: Your Ballycastle Coffee Escape. Body: Warm welcomes and exceptional brews await at our Ann St. Espresso Bar. Join our community of coffee lovers and savour the difference quality makes. #BallycastleCafe #WeAreCoffee #SpecialtyEspresso
• •Headline: Crafted with Care, For People and Planet. Body: We believe in coffee that’s as good for the earth as it is for your soul. Our sustainable practices and ethically sourced beans mean every sip supports a better world. #SustainableCoffee #QualityFocused #WeAreCoffeeValues
• •Headline: Gift the Perfect Brew. Body: Soon, you’ll be able to share the We Are Coffee Co. experience with customisable gift options. Because the best moments are shared over exceptional coffee. #CoffeeGifts #SpecialtyGrade #ArtisanCoffeeLove