Brand Tone

Trendy and Youthful, Expressive and Creative, Approachable and Friendly, Conscious and Responsible

Brand Values

• •Self-Expression and Individuality
• •Creativity and Design
• •Sustainability and Eco-Consciousness
• •Quality and Protection
• •Customer Focus
• •Innovation

Best Practices

• •Embrace Youthful & Trendy Language: Use current slang (appropriately), emojis, and a generally enthusiastic and upbeat tone. Keep sentences relatively concise and engaging. Think Instagram captions, not formal essays.
• •Highlight Self-Expression and Creativity: Consistently use words like "your style," "unique," "personalize," "create," "express," and "vibrant." Frame products as tools for individuality.
• •Be Approachable and Conversational: Write as if you're talking to a friend. Use contractions, ask questions, and invite interaction. Avoid overly corporate or stiff language.
• •Weave in Sustainability Naturally: Mention eco-friendly aspects (recycled materials, planet-friendly packaging) as a core benefit and part of the brand's positive impact, rather than a dry technical specification. Connect it to the idea of "guilt-free style."
• •Stay Visually Inspired: Let the designs of the phone cases inspire the copy. Use descriptive words that evoke the colors, patterns, and overall aesthetic of the products. Ensure the copy complements the visual branding.

Social Perception

Customers value Blanc Space for its fashionable and personalized phone cases that also offer a degree of protection and an eco-conscious choice. The brand is perceived as trendy and in tune with current styles.

Copy Examples

• •Headline: Your Vibe. Your Case. Your Blanc Space. Body: Don't just protect your phone, express your awesome. Dive into thousands of designs or create your own unique look. Eco-friendly, super stylish, and all you. Shop now and let your personality pop! #BlancSpace #StyleUnleashed
• •Headline: Fresh Phone Lewks Dropping Now! Body: Spring refresh? Your phone needs one too! 🌸✨ Check out our latest collection of vibrant, eco-chic cases. Made with love, recycled materials, and your unique style in mind. #TrendyTech #EcoFriendlyFashion #BlancSpaceCases
• •Headline: Oops-Proof Your Style. Body: Let's be real, drops happen. But boring cases? Never again. Our protective cases are as tough as they are stylish. Rock your look, worry-free. Explore designs that speak to you. #DurableDesign #BlancSpace #ProtectionMeetsPersonality
• •Headline: Create. Express. Protect. Repeat. Body: Your phone is an extension of you. Make it a statement. With Blanc Space, personalize your case to match your mood, your art, your everything. Plus, we're kind to the planet. What's not to love? #CustomCases #SustainableStyle #WeAreBlancSpace
• •Headline: Join the #BlancSpaceSquad! Body: Show off your world, one case at a time. Tag us in your mirror selfies @weareblancspace for a chance to be featured! We love seeing how you style your Blanc Space. P.S. Our cases are made with eco-love! ♻️💖 #CommunityLove #ExpressYourself #PhoneCaseGoals