Brand Tone

Professional, Reliable, Partnership-Oriented, Solution-Driven, Innovative

Brand Values

• •Reliability
• •Agility
• •Collaboration
• •Customer-Centricity (Partnership)
• •Quality
• •Sustainability
• •Integrity/Trust
• •Innovation

Best Practices

• •Emphasize Partnership Over Transaction: Use language that frames the relationship as a collaborative journey ("we work with you," "your success is our success," "dedicated partner") rather than a simple buyer-seller dynamic.
• •Prioritize "Reliability" in Messaging: Consistently weave in themes of dependability, trustworthiness, and consistent quality. Use phrases like "you can count on us," "dependable solutions," and highlight the "Reliability. From source to solution." tagline.
• •Maintain a Professional and Authoritative Voice: Use clear, concise, and confident language. Avoid overly casual slang or jargon that might undermine the company's expertise and long-standing presence in the industry. Support claims with evidence of capability (e.g., "over 6,000 products," "nationwide distribution").
• •Showcase Solutions and Benefits, Not Just Products: Focus copy on how ACR's products and services solve customer problems or help them achieve their goals (e.g., "improve operational efficiency," "meet sustainability goals," "ensure safety").
• •Integrate Core Values (Agile, Collaborative, Reliable): Ensure that marketing and communication materials implicitly and explicitly reflect the core values defined in the ACR brand identity. Highlight innovation (agility), customer engagement (collaboration), and dependability (reliability) in storytelling and product descriptions.

Social Perception

Within the business and foodservice industry, ACR (AmerCareRoyal) is perceived as a large, established, and significant supplier of disposable goods, and a key player in supply chain solutions.

Copy Examples

• •Headline: More Than a Supplier, We're Your Partner in Success. Body: At ACR, we understand the demands of your industry. That's why we deliver more than 6,000 foodservice essentials – we provide reliable solutions and collaborative support to ensure your operations run smoothly and efficiently. Experience the ACR difference: Reliability. From source to solution.
• •Headline: Innovating for Your Needs, Sustaining Our Future. Body: Meet the evolving demands of your customers with ACR's PrimeWare line of eco-friendly disposables. We combine cutting-edge design with sustainable materials, offering quality solutions that don't compromise on performance or the planet. Let's build a greener future, together.
• •Headline: Agility in Action: Your Supply Chain, Simplified. Body: In a fast-paced world, you need a partner who can adapt. ACR's agile approach and robust supply chain network mean you get the products you need, when you need them. We're committed to helping you navigate market changes with confidence and ease.
• •Headline: The Foundation of Great Service? Reliable Essentials. Body: From takeout containers that preserve meal integrity to hygienic gloves ensuring safety, ACR provides the foundational products that empower you to deliver excellence. Trust ACR for consistent quality and unwavering support. Building Trust Through Every Interaction.
• •Headline: Collaboration is Key: Let's Achieve Your Goals, Together. Body: Your challenges are our challenges. At ACR, we listen, learn, and work alongside you to develop tailored solutions that drive your business forward. Partner with us for industry insights, innovative products, and a commitment to your success.