Brand Tone

Conscious & Considered, Artistic & Understated, Authentic & Transparent, Inclusive & People-First, Quietly Confident

Brand Values

• •Sustainability & Ethical Production
• •Quality & Longevity
• •Craftsmanship & Design
• •Inclusivity
• •Authenticity & Transparency
• •Individuality & Self-Expression

Best Practices

• •Prioritize Value-Driven Language: Consistently weave in terms related to sustainability, ethical production, longevity, and quality craftsmanship. (e.g., "conscious," "artisan," "circular," "heirloom," "organic," "B Corp").
• •Embrace Understated Confidence: Let the product quality and brand ethos speak for themselves. Avoid overly aggressive sales language or excessive hype. Focus on informative, authentic communication.
• •Maintain Visual and Textual Harmony: Ensure copy complements the artistic, often minimalist aesthetic of the brand's visuals. Short, impactful statements or slightly more detailed, thoughtful narratives can work well.
• •Tell a Story: Go beyond product descriptions. Share the narrative of the London-Paraguay collaboration, the journey of the materials, the impact of their B Corp partnership, and features on artisans or customers (like the "Imagine Dala" content). This builds authenticity and connection.
• •Engage and Invite Interpretation: Use inclusive language ("every body," "your interpretation"). Encourage user-generated content and dialogue, reinforcing the community aspect and the idea that the clothing comes to life through the wearer.

Social Perception

Eco-Conscious Niche, Premium Quality, Artistically Inclined / Fashion-Forward (Subtly), Trustworthy, Empowering

Copy Examples

• •Headline: Denim, Reimagined. Sustainably Crafted. Yours to Interpret. Body: Discover wear dala – where London design meets Paraguayan artisanship in 100% rigid denim made for every body. Garments built to last, designed to become part of your story. #weardala #SustainableDenim #FutureHeirlooms
• •Headline: The Art of Enduring Style. Body: Our Fundamentals Collection: timeless denim staples that transcend seasons. Made with 100% organic cotton and ethical processes, because quality and conscience should coexist. Explore the collection. #DenimForLife #EthicalFashion
• •Headline: Beyond the Seams: Our B Corp Promise. Body: We partner with BDA, a B Corp certified factory in Paraguay, ensuring every stitch embodies fairness and environmental responsibility. Learn more about the journey of your denim. #BCorp #TransparentProduction #WearYourValues
• •Headline: Circularity in Every Fibre. Body: From low-impact washes to our DALA x SOJO repair service, we’re committed to a circular future for fashion. Invest in denim that’s designed to evolve with you. #CircularFashion #DenimCare #MadeToLast
• •Headline: Your Story. Our Denim. Body: How will you wear yours? Tag us @wear.dala with #OurDalaInterpretation to share your unique style. We believe denim is a canvas for self-expression. #Community #Individuality #RigidDenim