Brand Tone

Inspirational, Active, and Eco-Conscious

Brand Values

• •Originality and Unique Design
• •Active Lifestyle
• •Sustainability and Eco-Consciousness
• •Comfort and Quality
• •Community

Best Practices

• •Lead with Your 'Why': Always connect your products back to the core values of originality, activity, and sustainability. Every piece of copy should reflect this mission.
• •Use Active, Inspiring Language: Employ verbs and phrases that evoke movement, energy, and positivity. Words like "inspire," "unleash," "move," and "active" should be staples in your vocabulary.
• •Highlight the Designer: Regularly mention Wes Aoki's involvement. This reinforces the "unique design" value and gives a personal touch to the brand, distinguishing it from mass-market competitors.
• •Be Transparent About Sustainability: Clearly explain *how* your products are eco-friendly (e.g., "made from recycled materials," "made on-demand to reduce waste"). This builds trust and appeals to conscious consumers.
• •Foster a Community Feel: Address your audience directly using "you" and "your." Encourage user-generated content, feature customers, and use inclusive language that makes them feel like part of the "Blue Tree team."

Social Perception

The brand is perceived as a niche provider of specialized, artist-designed sportswear for the pickleball community. Its social media presence on Facebook and Instagram showcases its products and reinforces the active, community-focused lifestyle it promotes. Customer reviews are not widely available in the initial search, indicating a potentially smaller or newer presence in the market. The brand's messaging is clear and consistently targeted toward its specific audience of sports enthusiasts who value unique design and sustainability.

Copy Examples

• •Unleash your originality on the court. Our new collection, designed by Wes Aoki, is here to move with you and inspire your best game yet. Made with eco-friendly materials, because we care about the planet as much as you care about your performance. #WearBlueTree #Pickleball #ActiveLifestyle #SustainableFashion
• •Style, meet performance. Our eco-friendly track jacket isn't just another layer—it's your go-to for every match and every adventure. With a brushed fleece interior and a relaxed fit, you'll stay ready for anything. Shop now and make a thoughtful choice for your wardrobe and the planet.
• •Don't just play the game. Define it. Wear Blue Tree offers uniquely designed, eco-friendly sportswear that celebrates originality and an active spirit. Be original. Stay active.
• •Did you know every Wear Blue Tree item is made just for you? Our on-demand approach helps us reduce overproduction and make a positive impact. Thank you for being part of a community that buys better and plays harder.
• •Feel that? It's the super-soft feel of our 100% cotton WBT logo tee. Designed for comfort, built for style, and perfect for showing off your love for the game. Grab yours and join the Blue Tree team!