Tono de Marca

Trendy & Youthful, Approachable & Friendly, Confident & Empowering, Aspirational & Stylish

Valores de Marca

• •Quality & Comfort
• •Style & Fashion-Forward
• •Customer Satisfaction
• •Versatility

Mejores Prácticas

• •Know Your Audience: Write for your target demographic (likely young, fashion-conscious individuals who value comfort and style). Use language, references, and humor that resonate with them.
• •Use Relatable Language: Incorporate current, positive slang and a conversational tone where appropriate (especially on social media), but maintain clarity and professionalism on the website. Avoid overly technical jargon.
• •Highlight Key Values Consistently: Ensure messages consistently reinforce core values like comfort ("buttery soft," "second-skin"), style ("on-trend," "look amazing"), and quality ("premium feel").
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy matches the visual style of the brand (e.g., if visuals are bright and energetic, the copy should reflect that).
• •Engage and Interact: On social media, respond to comments and DMs in the established brand voice, fostering a sense of community and approachability.

Percepción Social

Positive among engaged users, Emerging Brand Awareness, Associated with Influencers, Seen as Soft and Comfortable

Ejemplos de Copy

• •Instagram Post (Image: Model in a new legging set): "New drop just landed! 🔥 Obsessed is an understatement. Our latest set is serving all the buttery-soft, second-skin vibes you crave. Ready to look and feel amazing? Tap to shop – you deserve this. #WEARACTIVE #NewCollection #ActivewearFashion #ButterySoft"
• •TikTok Video Ad (Fast-paced clips of different people wearing the activewear): "GRWM: Gym edition ✨ computerChoice Our 'Everywhere' leggings + 'Flex' bra = ultimate combo for workouts or just vibin'. So comfy, you'll forget you're wearing it (almost 😉). Link in bio for your new fave fit! #WEARACTIVE #GymOOTD #ComfortIsKey #AthleisureStyle"
• •Website Banner: "FEEL THE DIFFERENCE. ✨ Unbelievably soft. Undeniably stylish. Discover activewear that moves with you and makes you shine. Shop WEARACTIVE now and wear it everywhere!"
• •Email Subject Line: "Psst... Your New Favorite Outfit Just Arrived 👀 (+ 10% Off!)" Email Body Snippet: "Hey [Name], get ready to upgrade your activewear game! Our latest WEARACTIVE collection is designed to make you feel incredible, whether you're hitting the gym, running errands, or chilling at home. Think ultra-soft fabrics, flattering fits, and styles you’ll want to live in. Click here to explore what's new and enjoy 10% off your first order!"
• •Facebook Ad (Carousel showing different products): "Stop scrolling, start moving (in style!). WEARACTIVE brings you premium activewear that blends insane comfort with on-trend designs. From studio to street, we’ve got you covered. Tap through to find your perfect match & get free shipping on orders $150+! #WEARACTIVEeverywhere #ActiveLifestyle #FashionMeetsFunction"