Brand Tone

Conscious, Approachable, and Empowering

Brand Values

• •Health and Well-being
• •Sustainability
• •Quality over Quantity
• •Accessibility and Value
• •Customer-Centricity

Best Practices

• •Lead with Values
• •Use "You" and "Your"
• •Maintain a Positive and Empowering Tone
• •Educate Gently
• •Be Transparent and Genuine

Social Perception

trustworthy and purposeful niche retailer

Copy Examples

• •Style that feels as good as it looks. Our 100% organic linen is more than just a fabric; it's a choice for a healthier you and a happier planet. Wear your values. #WearableWellness #OrganicFashion #SustainableStyle
• •It's Not Just a Dress. It's a Decision.
• •Beyond Fashion. Beyond Trend. This is Clothing with Consciousness. Shop our new organic cotton collection.
• •Meet your new everyday essential. Softer than cotton and naturally breathable, our bamboo t-shirt is designed for ultimate comfort and peace of mind. Crafted without harmful chemicals, it’s a layer of wellness you can wear all day, every day. Healthy for you, gentle on the Earth.
• •Ditch the Toxins. Embrace Wellness. Did you know your clothes could be exposing you to harmful chemicals? At Wearable Wellness, we believe what you put on your body is as important as what you put in it. Discover our curated collection of stylish, organic clothing and start building a wardrobe that aligns with your well-being. Shop Now.