Brand Tone

Friendly & Approachable, Passionate & Enthusiastic, Community-Focused, Fun & Lighthearted

Brand Values

• •Love for Pets: This is the core value, emphasizing pets as family members.
• •Family: Highlighted by being a "small, family-run business."
• •Personalization & Connection: Offering custom products allows customers to express their unique bond with their pets.
• •Quality & Style: Stated in their "About Us" section as a commitment.
• •Joy & Fun: The products aim to bring happiness to pet lovers.

Best Practices

• •Embrace Pet Vernacular (Sparingly and Authentically): Use pet-related puns (like "paw-fect") or affectionate terms where appropriate, but avoid overdoing it to maintain genuineness.
• •Speak Like a Fellow Pet Lover: Write from a place of shared understanding and passion for animals. Use "we" to connect with the audience as part of the same pet-loving community.
• •Keep it Positive and Upbeat: The products are about joy and expressing love for pets. The copy should reflect this with an optimistic and cheerful tone.
• •Encourage Interaction and Sharing: Ask questions, run polls, and invite customers to share stories or photos of their pets. This reinforces the community aspect.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a product description, a social media post, or an email, the friendly, passionate, and fun tone should be recognizable as distinctly "Pets Every Wear / BarkYard Pets." Develop a simple style guide if multiple people are writing copy.

Social Perception

Positive interaction with their immediate audience. Customers share photos and respond to posts, indicating an appreciation for the brand and its products. The general market context in New Zealand shows a strong societal value placed on pets, which aligns well with the brand's core message.

Copy Examples

• •🐾 New Hoodie Alert! 🐾 Keep your human warm (and stylishly declaring their love for you!) with our brand new [Breed Name] design. Perfect for those chilly morning walks or cozy couch cuddles. Tag a [Breed Name] fanatic who NEEDS this! #PetsEveryWear #BarkYardPets #DogFashion #CatLoverGift #NZPets
• •Your morning coffee just got a whole lot cuter! ☕ Create a one-of-a-kind mug featuring your furry best friend. Simply upload their photo, and we'll handle the rest. It's the 'paw-fect' way to start your day or a heartwarming gift for the pet parent in your life. Smile guaranteed with every sip!
• •Look at this adorable duo! 😍 [Customer's Pet's Name] rocking their human's [Product Name] from Pets Every Wear. We absolutely LOVE seeing your happy pets and even happier owners! Thanks for sharing, [Customer's Instagram Handle]! Want to be featured? Tag us in your photos! #CustomerLove #PetsAsFamily #WearYourPetLove
• •Winter Cuddles Just Got Cozier! ❄️ Shop our latest collection of super-soft hoodies and warm mugs, because showing off your pet love is a year-round affair. Free NZ shipping on orders over $XX! Snuggle up with Pets Every Wear.
• •Woof & Meow! Fresh Styles + A Treat Just For You 🤫 (Body could include: Hey [Customer Name], Spoil the amazing pet parent in your life (or yourself!) with our newest arrivals. From cheeky cat tees to dapper dog-dad hoodies, find something that makes you smile. Plus, enjoy 10% off your next order with code: PETLOVE10)