Brand Tone

spiritual, nurturing, and mystical

Brand Values

• •Spirituality & Healing
• •Individuality
• •Artisanal Craftsmanship
• •Nature's Magic

Best Practices

• •Embrace "You" and "Your": Always speak directly to the individual. Use language that centers on the customer's personal journey, feelings, and energy ("your inner emotional needs," "attuned specifically for you"). This reinforces the value of individuality.
• •Use Mystical & Nurturing Vocabulary: Consistently use words like "magic," "healing," "energy," "spirit," "serenity," "attuned," "sacred," and "destined." This builds and maintains the spiritual, mystical tone of the brand.
• •Tell the Story of the Stone: Frame each product description around the metaphysical properties and the "personality" of the gemstone. Instead of just listing its geological name, describe the energy it brings (e.g., "calming," "grounding," "protective").
• •Highlight the "Handmade" and "Intentional" Aspect: Remind customers that these are not mass-produced items. Use phrases like "crafted with intention," "handmade by Joy," or "a unique masterpiece" to reinforce the artisanal and spiritual value.
• •Maintain a Gentle and Inviting Voice: The brand's voice should feel like a trusted spiritual guide. Avoid aggressive sales tactics or overly technical jargon. The copy should be reassuring, calm, and focused on well-being, inviting customers into a world of peace and magic.

Social Perception

Perceived as a niche, artisan-led business catering to a spiritual or "New Age" audience. Customers are likely drawn to the promise of healing, personal energy alignment, and the unique, handcrafted nature of the jewelry. The lack of a broad social media footprint or mainstream press mentions suggests it is a small, direct-to-consumer operation with a specific, dedicated following rather than wide-ranging brand recognition. The value proposition is not in the geological science of the stones, but in their purported healing and spiritual properties.

Copy Examples

• •Discover the lost whispers of the ocean. Our Atlantis Stone, also known as Larimar, is more than a gem—it's a piece of ancient serenity crafted for your hand. Let its tranquil blue hues calm your spirit and connect you to the flow of your inner tide. Find the ring that has been waiting for you.
• •Your energy is unique. Your jewelry should be too. Welcome to Wearable Geology, where each handmade piece is attuned with Reiki healing, ready to be united with its intended soul. This is more than an accessory; it's a part of your journey.
• •Feeling out of balance? Sometimes the earth provides exactly what we need. Our Bauxite Jasper Collar Cuff is crafted to ground your spirit and align your energy. Each stone holds a story, a vibration, a touch of magic. What is your energy calling for today? ✨ #WearableGeology #CrystalHealing #ReikiJewelry #HandmadeMagic #EnergyAlignment
• •My name is Joy, and my hands create what my soul knows to be true: that every crystal and stone holds a unique magic. At Wearable Geology, I craft each piece with the intention that it will find the one person it was meant to heal, protect, and empower. These aren't just creations; they are connections.
• •A Message from the Universe (Inside this Email)" or "Find Your Energetic Match | New Healing Crystals Have Arrived