Brand Tone

Passionate, Approachable & Friendly, Expert & Quality-Focused, Ethical & Conscious, Down-to-Earth/Authentic

Brand Values

• •Quality
• •Passion
• •Sustainability & Ethics
• •Community/Personal Touch
• •Accessibility

Best Practices

• •Create a Brand Voice Chart: Document your core tone words (e.g., Passionate, Approachable, Expert, Ethical, Authentic) and provide "do's and don'ts" for each. For instance, for "Approachable," a "do" might be "Use contractions and welcoming language," and a "don't" might be "Avoid overly technical jargon without explanation."
• •Know Your Audience, Speak Their Language: Understand who you're talking to (coffee enthusiasts, home brewers, cafe owners) and tailor the tone slightly for the channel while keeping the core voice consistent. For example, Instagram might be more informal than a wholesale proposal.
• •Tell Your Story Consistently: Weave in elements of your brand story (family-run, passion for coffee, ethical sourcing) naturally across all communications to reinforce your values and personality.
• •Be Human and Authentic: Let the genuine passion of the founders and the team shine through. Avoid overly corporate or robotic language. Share behind-the-scenes moments or founder stories where appropriate.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they still align with your defined brand tone and values. Solicit feedback if possible.

Social Perception

Positive for Quality, Appreciated for Ethics, Reliable Supplier, Engaging & Approachable, Good Customer Service

Copy Examples

• •Homepage Headline: Real Good Coffee, Brewed with Passion. From Our Family Roastery to Your Cup.
• •Product Description (New Single Origin): Meet our latest discovery! [Coffee Name] from [Region] is a taste adventure we couldn't wait to share. Roasted in small batches right here in Buckinghamshire, every sip tells the story of the dedicated farmers we partner with. Expect notes of [flavour notes] – it's a truly special cup.
• •Instagram Post (Behind the Scenes): It’s roasting day! 🔥 The heart of Weanie Beans is this very machine and the passion Adeline pours into every single batch. We believe great coffee isn’t just about taste, but about care, from bean to cup. What are you brewing today? #WeanieBeans #SpecialityCoffee #RoastDay #PassionForCoffee #EthicalSourcing
• •Email to Subscribers (Subscription Offer): Never run out of your favourite Weanie Beans! ✨ Our family is dedicated to bringing you the freshest, most ethically sourced coffee, roasted with love and delivered to your door. Join our coffee club and let us make your mornings (and afternoons!) a little more delicious. Plus, feel good knowing you're supporting direct trade and sustainable practices. Click here to explore subscriptions!
• •Wholesale Inquiry Page Snippet: Partner with Weanie Beans and share the passion for truly exceptional coffee with your customers. As a family-run roastery, we offer more than just beans; we provide dedicated support, training, and the consistent quality your cafe deserves. Let's brew something great together.