Brand Tone

Inspirational, unifying, and community-focused. The voice is consistently positive, hopeful, and inclusive, using simple, direct, and heartfelt language to be accessible and resonate broadly. It avoids jargon, opting for authentic, encouraging, and action-oriented messaging, and is also educational, promoting cooperation and diversity through art.

Brand Values

• •Unity and Inclusivity
• •Community Engagement
• •The Power of Art for Social Good
• •Positivity and Hope
• •Generosity and Giving Back

Best Practices

• •Lead with the Mission, Not the Product: Always frame the narrative around the core message of unity, community, and hope. The merchandise is a way to support the mission, not the other way around. The goal is to sell a belief, and the product comes with it.
• •Use Simple, Inclusive Language: The brand's message is universal, so the language should be too. Avoid complex, exclusive, or overly artistic jargon. Use straightforward, positive, and welcoming words that everyone can understand and connect with.
• •Highlight Community Stories: Feature the people behind the project—the students, teachers, and neighborhood residents who participate. Use quotes, photos, and testimonials to show the real-world impact of the project. This reinforces authenticity and the value of community engagement.
• •Maintain a Hopeful and Action-Oriented Tone: Even when addressing complex social issues, the tone should remain optimistic and empowering. Encourage people to participate, to share the message, and to be part of the solution.
• •Be Consistent Across All Channels: Whether it's a social media post, a product description, or a press release, the core message and tone must be consistent. This builds a strong, recognizable brand identity centered on the unwavering belief that "we all live here."

Social Perception

Perceived as a positive, grassroots, and impactful social art project that effectively uses art to spread a simple yet powerful message of unity. It is seen as a valued community partner, a force for good making a positive contribution to society, and an authentic, mission-driven organization.

Copy Examples

• •It starts with a simple idea: We All Live Here. Today, that idea is a beautiful new piece of public art, brought to life by the hands of the [Neighborhood Name] community. Every color, every line, is a reminder of the common ground we share. This isn't just a mural; it's our message to the world. #WeAllLiveHere #CommunityArt #Unity
• •Your new favorite t-shirt does more than just look good. It spreads a message. The 'we all live here' project is about reminding us all to get along and help each other succeed. Every purchase helps fund public art projects in schools and communities. Wear the change you want to see. Shop the collection now.
• •One planet. Billions of neighbors. One simple message. The 'we all live here' project uses art to break down barriers and build up communities. Discover our story and join the movement.
• •From a simple sketch to a city-wide movement. We're partnering with our 36th school to spread a message of unity and inclusion through art. Because the most important lesson is that we all live here. #Education #ArtForGood #Chicago
• •This isn't just a flag. It's a statement. A promise. A symbol of unity to hang in your window, your classroom, or your office. Made for anyone who believes in a world where we look out for one another. Let's remind everyone that despite our differences, we all live here.