Tono de Marca

Empathetic, Defiant, Empowering, personal, and inspiring, fostering solidarity and challenging stigma.

Valores de Marca

• •Destigmatization
• •Community and Togetherness
• •Resilience and Hope
• •Self-Love and Acceptance
• •Authenticity

Mejores Prácticas

• •Lead with "We": Always use inclusive language that reinforces the sense of community. Phrases like "We believe," "Join us," and "Together, we can" strengthen the brand's collective identity.
• •Embrace Defiance with Empathy: The name "We Aint Mental" is bold. Balance this defiance with empathetic and supportive messaging. The goal is to challenge stigma, not to dismiss the reality of mental health struggles.
• •Tell Authentic Stories: Share testimonials or create content that reflects real journeys of resilience and self-care. Authenticity is key to connecting with an audience on such a personal topic.
• •Focus on Hope and Action: While acknowledging the struggle, the content's focus should always pivot to hope, strength, and actionable steps towards well-being (e.g., self-care, seeking support, community).
• •Be a Consistent Advocate: Use hashtags like #breakthestigma, #mentalhealthmatters, and #strongertogether in almost every post to continuously align the brand with the broader mental health advocacy movement.

Percepción Social

Perceived as a positive and necessary movement, a safe space and source of inspiration, fostering appreciation for its mission of hope and community, and actively redefining the mental health narrative.

Ejemplos de Copy

• •Resilience isn't about never falling. It's about how we rise, together. Our hand-drawn collection is a daily reminder of the unbreakable spirit within you. You are not alone in this. #WeAintMental #BreakTheStigma #MentalHealthWarrior
• •Your morning coffee deserves a dose of hope. Our new home collection is designed to wrap you in warmth and self-love, one hand-drawn doodle at a time. Because your space should be your sanctuary. Join the movement. #WeAintMental #SelfCare #MentalHealthCommunity
• •Wear Your Story. Own Your Journey. We're more than a brand—we're a statement. Let's break the stigma together.
• •POV: You found the brand that gets it. Each piece is a conversation starter and a reminder that your mental health matters. We stand with you. #MentalHealthMatters #StrongerTogether #WeAintMental
• •A Reminder: You Are Stronger Than You Think.