Brand Tone

Passionate & Enthusiastic, Informal & Approachable, Nostalgic, Proudly Brazilian (with global reach), Sales-Oriented & Direct

Brand Values

• •Passion for Football
• •Nostalgia & Heritage
• •Customer Connection
• •Accessibility
• •"Ousadia" (Boldness/Daring)

Best Practices

• •Develop a "Brand Voice Chart": Explicitly define your tone words (e.g., Passionate, Nostalgic, Informal, Bold) and provide examples of "do's" and "don'ts" for how these translate into language, sentence structure, and even emoji use.
• •Immerse in Football Culture & Language: Stay updated with football slang, fan discussions, and major events. Incorporate relevant and authentic football language (especially Brazilian Portuguese football terms if targeting that core audience, but also general football lingo).
• •Prioritize "Ousadia": Always ask if the copy reflects a sense of boldness, flair, or passion. Avoid overly bland or generic corporate speak. Let the enthusiasm for the sport shine through.
• •Engage Authentically: When interacting with customers (comments, DMs), maintain the established friendly and passionate tone. Personalized responses feel more genuine than robotic ones.
• •Visual and Textual Harmony: Ensure the tone of the copy aligns with the visuals used. If showcasing a retro, historic jersey, the copy can lean into nostalgia. If it's a modern, vibrant design, the copy can be more energetic and bold. The images on @camisaousadiaofc already do this well.

Social Perception

Positive within its Niche, Seen as a Source for Specific/Hard-to-Find Jerseys, Reliable (based on Instagram interactions), Authenticity Concerns (Potential), Community-Focused

Copy Examples

• •🇧🇷✨ Relive the glory! ✨🇧🇷 The iconic [Year] Brazil home jersey is BACK in stock! Feel the 'Ousadia' of a golden generation. Limited pieces – Garanta a sua and wear a piece of history! Link in bio. #CamisaOusadia #BrasilRetro #FutebolNostalgia #SeleçãoCanarinho
• •Your team. Your passion. Your jersey. 🔥 From timeless classics to modern icons, Camisa Ousadia has the kit that speaks to your football soul. We live and breathe football, just like you! Discover your next favorite jersey today. 🌍 Worldwide shipping! Shop now: [link]
• •Unleash your inner baller! ⚽ Customize this [Team Name] jersey with your name and number. Crafted for fans who wear their 'Ousadia' on their sleeve. Perfect for game day, kickabouts, or just showing off your allegiance. Make it yours!
• •(Image: Customer wearing their purchased jersey) Shoutout to @[CustomerHandle] rocking their [Jersey Name]! 🤩 Looks awesome! Thanks for sharing the passion. Want to be featured? Tag us in your Camisa Ousadia gear! #CamisaOusadia #ClienteVIP #FutebolComEstilo
• •Champions League nights just got more legendary. 🏆 Step up your support for [Club Name] with our collection of classic and current jerseys. Feel the roar of the stadium, wherever you are. Explore the collection and find your winning look. #CamisaOusadia #EuropeanNights #FootballPassion