Brand Tone

Informal, practical, and value-driven, with a focus on problem-solving and convenience.

Brand Values

• •Practicality/Convenience
• •Innovation
• •Value for Money
• •Customer Reassurance
• •Problem Solving

Best Practices

• •Prioritize clear and concise language to highlight product benefits quickly.
• •Maintain an informal and relatable tone, especially in video content, to connect with the audience.
• •Emphasize value propositions like 'pay on delivery' and 'free shipping' prominently.
• •Use demonstrative visuals to showcase the effectiveness of the products in solving everyday problems.
• •Incorporate a sense of urgency with limited-time offers but ensure transparency and trustworthiness.

Social Perception

Perceived as a practical and innovative solution provider, offering value for money with a focus on customer reassurance through convenient payment options. Some caution advised due to potential concerns regarding long-term reliability.

Copy Examples

• •¡Dile adiós a las manchas difíciles con nuestra esponja mágica! Paga al recibir y el envío es gratis.
• •Cera Express: ¡El brillo que tu auto merece en minutos! 50% OFF solo hoy.
• •Drenaclean: Desatasca tus tuberías fácilmente. ¡La solución que estabas esperando! Envío gratis.
• •Estiramiento facial: ¡Rejuvenece tu piel sin cirugía! Resultados visibles en días. Paga al recibir.
• •Cinta selladora impermeable: ¡Repara fugas al instante! La solución más fácil y efectiva. Oferta especial.