Brand Tone

Professional, Trustworthy, and Traditional, with a strong emphasis on Exceptional Customer Service and Expertise

Brand Values

• •Heritage and Tradition: Proudly highlighting over 137 years in business. They aim to retain traditional values while adapting to modern markets.
• •Exceptional Customer Service: This is a cornerstone of their reputation, with a focus on personal, attentive, and knowledgeable service.
• •Quality and Exclusivity: Offering the finest jewellery, watches, and gifts from acclaimed design houses, and being authorized stockists for luxury brands.
• •Expertise and Knowledge: Boasting a team with extensive combined experience (over 250 years mentioned).
• •Trust and Integrity: Emphasizing secure transactions, fraud protection, and being a member of prestigious industry associations.
• •Community Focus: Mentioning long-standing customer relationships and local event sponsorship.
• •Adaptability and Forward-Thinking: Evolving with market changes, such as introducing fashion brands and developing their online presence.

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the long-standing history (e.g., "since 1886," "over 137 years of experience") to build credibility and reinforce trustworthiness.
• •Use Language of Expertise and Quality: Employ words like "expert," "connoisseur," "precision," "finest," "hand-selected," "renowned," and "exceptional" to describe products and services.
• •Maintain a Professional and Respectful Voice: Avoid overly casual slang or overly familiar language. The tone should be approachable yet always maintain a high degree of professionalism, reflecting the luxury nature of the products.
• •Focus on Customer Benefit and Experience: Highlight not just the products, but the experience of shopping at W.Bruford – the personalized service, the expert advice, and the confidence in purchasing. Frame features as benefits (e.g., "Our wealth of knowledge ensures you make an informed choice you'll cherish").
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or in-store signage, the tone and core messages should remain consistent, reinforcing the established brand identity of a trusted, expert, and service-oriented jeweller.

Social Perception

W.Bruford is generally perceived very positively by customers and the local community. They are seen as a reputable and trusted jeweller with a long-standing history in Eastbourne. Customers consistently praise the exceptional level of service, the knowledge and friendliness of the staff, and the personalized attention they receive. Specific staff members are often commended for their professionalism and interpersonal skills. The brand is associated with high-quality, luxury products, particularly watches and fine jewellery. They are considered a "revered name" in Eastbourne. The successful sourcing of special items, like a limited edition watch, contributes to customer satisfaction. There is an understanding that they offer both traditional and contemporary pieces, having adapted to market trends over the years.

Copy Examples

• •Headline (Website/Social Media): W.Bruford: Over 137 Years of Crafting Moments, Celebrating Milestones. Discover Your Legacy. Body: Since 1886, W.Bruford has been Eastbourne's trusted name for exquisite jewellery and fine Swiss timepieces. Our family tradition of exceptional service and unparalleled expertise ensures that every piece tells a story as unique as yours. Explore our curated collections and experience the Bruford difference.
• •Product Description (Luxury Watch): The [Watch Brand & Model]: A testament to precision engineering and timeless design. As an authorised [Watch Brand] stockist, W.Bruford invites you to explore this exceptional timepiece. Our knowledgeable team is on hand to guide you through its remarkable features and rich heritage, ensuring a choice that will last a lifetime.
• •Service Highlight (Jewellery Repair): Entrust Your Treasures to Our Experts. At W.Bruford, we understand the sentimental value behind every piece. Our comprehensive jewellery repair and restoration services, conducted by seasoned craftsmen, ensure your cherished items receive the meticulous care they deserve, preserving their beauty for generations to come.
• •Engagement Ring Focus: Begin Your Forever with W.Bruford. For over a century, we've shared in countless love stories. Our exclusive collection of engagement rings, from classic solitaires to contemporary designs, is hand-selected for its exceptional quality and brilliance. Let our experienced consultants help you find the perfect symbol of your enduring commitment.
• •Brand Story Snippet: A Legacy of Excellence, Evolving with You. From our historic beginnings in 1886 to our modern flagship store, W.Bruford has always been dedicated to bringing you the finest in jewellery and horology. We blend our rich heritage with a forward-thinking approach, ensuring that while times may change, our commitment to quality and personal service remains constant.