Brand Tone

Sophisticated, Artistic, Inspirational, Understated Confidence

Brand Values

• •Beauty in the Everyday: Finding and transforming "often overlooked, elements of everyday life" into "something new, something beautiful, and something wearable."
• •Presence & Mindfulness: Each piece is an "invitation to see things differently; for all of us to become more present to the world we live in."
• •Creativity & Reimagination: A clear value in "reimagining the simple things we see everyday."
• •Quality & Craftsmanship: Implied by the luxury positioning and the nature of handcrafted design.
• •Inspiration & Empowerment: The mission "to be a galvanizing force" and to inspire creativity and freedom.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of W. Britt's tone (e.g., sophisticated, artistic, inspirational, understated confidence) with examples of "do's and don'ts" for writers.
• •Focus on "The Why": Consistently weave in the brand's core values—seeing beauty in the everyday, inspiring presence and creativity—into product descriptions, social media, and all communications. Relate the jewelry back to the inspiration and the feeling it's meant to evoke.
• •Use Evocative & Sensory Language: Employ descriptive words that appeal to an appreciation for art, design, and subtle luxury. Words like "sculptural," "juxtaposition," "reimagine," "refined," "texture," and "light" can reinforce the brand's artistic nature.
• •Maintain an Elevated yet Accessible Style: While luxurious, the tone should not be alienating. It should feel aspirational yet connected to the idea of finding beauty in daily life, making the "luxury" feel personal and meaningful.
• •Ensure Visual and Textual Harmony: The sophisticated and artistic tone of the copy must be consistently matched by high-quality, aesthetically aligned visuals across the website and social media platforms. The imagery should reflect the same inspiration and attention to detail as the written content.

Social Perception

High-End & Desirable, Artistic & Unique, New York Centric

Copy Examples

• •The Metropolis Necklace: Where urban geometry meets refined elegance. Each line and curve in this piece echoes the city's powerful rhythm, a reminder to find the extraordinary in your everyday landscape. Wear it and carry the essence of inspired design.
• •Discover the unseen. Our Caldera Ring, a tribute to the subtle strength found in natural forms. Handcrafted in NYC to inspire a more present, more creative you. #wbritt #LuxuryJewelry #ArtisanMade #InspiredDesign #WearableArt
• •At W. Britt, we believe jewelry is more than adornment; it's a perspective. Born from a fascination with the overlooked beauty in our surroundings, each piece is an invitation to pause, observe, and reimagine. We sculpt stories in metal, transforming the mundane into the magnificent.
• •W. Britt: Unveiling New Perspectives in Wearable Art
• •W. Britt: See the World. Wear the Wonder.