Brand Tone

Helpful and Informative, Professional and Experienced, Customer-Centric and Supportive, Eco-Conscious and Responsible, Approachable and Friendly, Inspirational and Creative

Brand Values

• •Sustainability
• •Customer Focus & Partnership
• •Quality
• •Flexibility & Accessibility
• •Innovation
• •Integrity and Reliability

Best Practices

• •Prioritize 'Helpful Expertise': Ensure all copy, whether on product pages, blogs, or social media, offers genuine value and showcases WBC's knowledge. Frame content around solving customer challenges or inspiring new ideas.
• •Weave in Sustainability Authentically: Don't just mention eco-friendly; explain the *how* and *why*. Highlight specific sustainable materials, practices (like the tree planting initiative), and the benefits for both the customer and the planet.
• •Maintain a Supportive & Inclusive Voice: Address both established businesses and startups. Use language that is encouraging and acknowledges the diverse needs of your clientele. Reinforce the 'no minimum order' and 'competitive pricing' benefits.
• •Balance Professionalism with Approachability: While conveying experience and quality, don't be afraid to inject personality where appropriate (e.g., social media, blog intros). Use clear, straightforward language, avoiding overly technical jargon unless explaining a specific product benefit. The invitation to the showroom is a good example of this balance.
• •Ensure Visuals and Text Align: The creative and inspirational aspect of the brand, especially for gifting and retail display, should be reflected in both high-quality imagery and evocative descriptions. The copy should enhance the visual story being told on platforms like Instagram and Pinterest.

Social Perception

Trusted Supplier, Eco-Friendly Advocate, Supportive of Small Businesses, Knowledgeable and Resourceful, Good Customer Service

Copy Examples

• •Headline: Elevate Your Brand, Sustainably. Body: Discover packaging that tells your story and protects our planet. WBC offers innovative, eco-friendly solutions for food & drink businesses. From personalised boxes to carbon-neutral wrap, let's package your passion, responsibly. Call to Action: Explore Our Eco Range.
• •Headline: Big Impact, No Minimum Order. Body: Starting small? Growing fast? WBC champions businesses of all sizes with high-quality packaging at competitive prices. Get the premium look you deserve, without the bulk order commitment. Call to Action: Shop Wholesale, Grow with Us.
• •Headline: Unbox Excellence. Deliver Delight. Body: Your customer's first touchpoint matters. Our award-winning service and expertly crafted packaging ensure your products arrive safe, stylish, and memorable. Trust WBC for packaging that speaks volumes. Call to Action: Get a Quote Today.
• •Headline: More Than a Box: 30+ Years of Packaging Expertise. Body: We're not just suppliers; we're your packaging partners. Tap into three decades of industry insight, innovative designs, and dedicated support to find the perfect solution for your brand. Call to Action: Visit Our Showroom for Inspiration.
• •Headline: Your Brand, Beautifully Wrapped & Ready in 7 Days. Body: Transform your packaging from plain to powerful with our fast personalisation service. Add your logo to hampers, bags, ribbons, and more. Stand out and create lasting impressions. Call to Action: Personalise Your Packaging Now.