Brand Tone

Informative & Expert, Eco-conscious & Responsible, Family-oriented & Community-focused, Patriotic & Supportive of Local Industry, Quality-driven & Innovative, Helpful & Customer-centric

Brand Values

• •Sustainability & Environmental Responsibility
• •Made in USA & Supporting American Manufacturing
• •Quality & Performance
• •Innovation
• •Family & Community
• •Safety & Transparency
• •Customer Service & Support

Best Practices

• •Prioritize Key Values in Messaging: Always weave in core values like "eco-friendly," "Made in USA," "high-quality," and "family-owned" naturally within the copy. This reinforces brand identity consistently.
• •Educate and Inform: Position the brand as an expert by providing clear, factual information about fabric properties, certifications (like CPSIA or FoodSAFE), and best uses. Avoid overly technical jargon unless clearly explained.
• •Use "We" and Inclusive Language: Foster a sense of community and a personal touch by using "we" when referring to the company. Address the customer directly and empathetically, acknowledging their needs and creative goals (e.g., "We're here to help you find the perfect fabric").
• •Highlight Positive Impact: Emphasize the benefits of choosing Wazoodle fabrics – not just the features. This includes the positive impact on the environment, supporting American jobs, and creating safe, durable end-products for families.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects, keep the tone friendly, supportive, and encouraging. Invite interaction and position the brand as a helpful partner in the customer's creative journey.

Social Perception

Wazoodle Fabrics is generally perceived positively as a reputable supplier of high-quality, eco-friendly, and American-made specialty fabrics. Customers, particularly those in the DIY community for items like cloth diapers, reusable pads, and eco-friendly kitchen products, value the performance and safety of their fabrics, especially Zorb™ and PUL. The brand's commitment to sustainability and US manufacturing resonates well with its target audience. They are seen as a knowledgeable and reliable source, with good customer service often cited. There's an appreciation for the brand's role in supporting the American textile industry and providing unique, innovative materials.

Copy Examples

• •Headline: Craft a Healthier Planet, One Stitch at a Time. Body: Choose Wazoodle's American-made, eco-friendly fabrics for your next project. From our super-absorbent Zorb™ to our food-safe ProSoft PUL®, create with confidence knowing you're using materials that are safe for your family and kind to the Earth. Explore sustainable innovation, proudly manufactured in the USA.
• •Headline: Performance Fabrics, Responsibly Made. Right Here in America. Body: Don't compromise between high performance and eco-values. Wazoodle offers innovative textiles like ProCool™ wicking fabrics and durable, waterproof PUL, all manufactured in the USA with a commitment to sustainability and safety. Get the quality you demand, from a family business that cares.
• •Headline: What Will You Create with Wazoodle? Body: Join our community of passionate makers! Whether you're sewing cloth diapers, activewear, or reusable home goods, our extensive range of certified, eco-conscious fabrics gives you the perfect foundation. Discover quality you can trust and the unique properties of materials like our Zorb® 3D fabrics. We’re here to help you choose the perfect fabric for your vision.
• •Headline: The Secret to Super Absorbency? It's Zorb®. Body: Experience the Wazoodle difference with Zorb®, our revolutionary absorbent fabric designed to soak up 10 times its weight in under 2 seconds. Perfect for diapers, pet beds, and so much more. Proudly made in the USA and engineered for performance and durability.
• •Headline: Safe for Your Family, Sustainable for Our Future. That’s the Wazoodle Promise. Body: We believe in textiles you can trust. That's why our eco-friendly fabrics are CPSIA certified and free from harmful chemicals. As a family-owned American manufacturer, we're dedicated to quality, innovation, and supporting our local textile industry. Choose Wazoodle for fabrics that make a difference.