Brand Tone

Elegant, sophisticated, artistic, and aspirational, blending modern and traditional elements to highlight luxury and craftsmanship.

Brand Values

• •Artistry and Craftsmanship
• •Elegance and Luxury
• •Cultural Heritage
• •Quality and Exclusivity
• •Customer-Centricity

Best Practices

• •Maintain a Lexicon of Luxury
• •Tell the Story of Craftsmanship
• •Embrace Bilingual Elegance
• •Focus on the Experience
• •Visual and Textual Harmony

Social Perception

Positive, with customers praising the quality and unique design of products. Perceived as offering high-quality, artistic, and well-crafted luxury items. Social media presence suggests a satisfied customer base, and the bilingual approach is well-received.

Copy Examples

• •Introducing the 'Desert Bloom' collection. Where timeless elegance meets modern artistry. Each piece is meticulously handcrafted to bring a touch of the sublime to your home. Discover luxury that tells a story.
• •Elevate your morning ritual. Our handcrafted walnut trays and elegantly designed coffee cups turn every sip into a moment of pure indulgence. The art is in the detail. #WAZarts #LuxuryLiving #CoffeeCulture
• •Searching for a gift that leaves a lasting impression? Our exclusive collection of homeware and accessories, featuring intricate Arabic calligraphy and timeless designs, is the perfect choice for any occasion. Give the gift of elegance.
• •Wrap yourself in art. Our new silk scarves are more than an accessory; they are a statement of style and sophistication. Fluid, vibrant, and uniquely you. #WazArts #ArtToWear #LuxuryScarf
• •At WAZ arts, we believe your home should be a sanctuary of style and a reflection of you. Born from a passion for art and heritage, we blend traditional craftsmanship with contemporary design to create pieces that are both beautiful and functional. Discover the art of living, with WAZ arts.