Brand Tone

irreverent, witty, playfully provocative, sassy, snarky, sweary, and sweet, with an edgy and unfiltered voice that incorporates adult humor and pop culture references.

Brand Values

• •Authenticity and Self-Expression
• •Humor and Levity
• •Community and Local Connection
• •Niche-Focused Curation

Best Practices

• •Embrace the Edge: Do not shy away from witty, sarcastic, and even "sweary" language. This is the core of the brand's identity. Inconsistency will dilute the brand's unique appeal.
• •Know Your Niche: Continue to use language and references that resonate with specific subcultures like "BookTok" or office humor. This shows authenticity and an understanding of the target audience.
• •Balance Snark with Sweet: While the "snark" is the hook, the underlying feeling is one of fun and affection. The copy should feel like a joke shared between good friends, not mean-spirited. The "Sassy, Snarky, Sweary & Sweet" tagline is the key do not forget the "sweet."
• •Stay Local: Keep incorporating local references like "Omaha," "Old Market," and area codes. This builds a strong community connection and fosters loyalty among local customers.
• •Let the Product Do the Talking: Use a direct, confident voice. The copy should be as straightforward and witty as the products themselves. Avoid corporate jargon or overly polished marketing language. The tone is conversational and candid.

Social Perception

A destination for unique, humorous, and edgy items, appealing to a younger, pop-culture-savvy demographic. Perceived as a local small business with a distinct personality, creating and curating witty goods for those who appreciate a 'subtle yet snarky' approach.

Copy Examples

• •Your Monday motivation. Or lack thereof. Whatever. Let's be real, the only thing getting you through this meeting is the promise of coffee. Make it a statement with a tumbler that says what you're all thinking. Link in bio to shop the "A Bit Sweary" collection. You're welcome.
• •Gifts for your favorite weirdo. Normal is boring. Celebrate the wonderfully wayward people in your life with a gift that's as unique, sassy, and hilarious as they are. Curated boxes of snark, delivered.
• •For the reader whose tastes are *morally grey*. Stay hydrated while you devour that chapter you'd never read aloud in public. This tumbler holds 20oz of your beverage of choice and the unspoken secrets of your favorite fictional characters. It s the perfect companion for your next "book club" meeting. Wink, wink.
• •Don't just say it, gift it. Tired of giving the same old boring gifts? So are we. That's why we filled our shop with sassy, snarky, and sometimes sweary goods that actually have a personality. Find the perfect gift for your bestie, your work wife, or yourself. Because you deserve it.
• •Keep Omaha Weird. And Wayward. Find us in the Old Market for gifts that are anything but ordinary. From sweet to sweary, we ve got something for everyone you know (and even the people you don't like very much). Support local, shop snarky.