Brand Tone

whimsical, nerdy, and approachable

Brand Values

• •Creativity and Imagination
• •Passion for "Nerd" Culture
• •Quality Craftsmanship
• •Community and Connection
• •Joy and Resilience

Best Practices

• •Embrace Whimsical and Adventurous Language: Consistently use words like "magic," "adventure," "wondrous," "quest," "hoard," and "legendary" to reinforce the fantasy and TTRPG theme.
• •Speak the Language of Your Niche: Incorporate terms and inside jokes from popular nerd cultures, such as "Roll for initiative," "NPC," "bag of holding," and references to specific games or fandoms to build a stronger connection with your target audience.
• •Maintain a Personal and Approachable Tone: Write as if you are a fellow fan sharing something you're passionate about. Directly address the customer as an "adventurer" or "traveler" and share the personal story and inspiration behind the products.
• •Focus on Imagination and Storytelling: Frame products not just as items, but as "creative keepsakes" or tools for the customer's own stories and adventures. Highlight how each item can add a "spark of magic" to their daily routine or gaming sessions.
• •Be Transparent and Community-Focused: Especially during crowdfunding campaigns or product launches, continue the practice of sharing behind-the-scenes updates, expressing genuine gratitude, and treating customers like valued members of a creative journey.

Social Perception

The public perception of Wayward Enigma Designs is overwhelmingly positive. On Etsy, the shop is designated as a "Star Seller," recognized for consistently earning 5-star reviews, shipping orders on time, and replying quickly to messages. Customer reviews frequently praise the high quality of the products and the cute, unique designs. The brand's crowdfunding campaigns on BackerKit have been very successful, often significantly exceeding their funding goals, which indicates a loyal and enthusiastic customer base that is eager to support new creations. The artist is perceived as a "dreamer" and creator whom backers are happy to support.

Copy Examples

• •Behold, a new wondrous beast for your hoard! Our latest enamel pin is forged for the bravest of adventurers and the most dedicated of collectors. Pin it to your bag of holding and carry a spark of magic with you everywhere.
• •Your next great campaign starts with a single note. Our NPC Post-It™ Notes are here to help you keep track of every brilliant plot twist and character quirk. What adventures are you planning? #TTRPG #Dnd #StationeryLove
• •Roll for initiative... and for savings! For a limited time, get 15% off our entire Dice Themed Goodies collection. Stock up on mugs, stickers, and more to make your next game night legendary.
• •At Wayward Enigma Designs, we craft treasures for the everyday adventurer. Born from a love for sprawling fantasy worlds and the thrill of a perfect dice roll, our mission is to bring a little more magic into your life. Every pin, sticker, and journal is a piece of our story, made for you to continue with yours.
• •Escape the mundane. Our unique, whimsical creations are designed to bring the worlds you love into your everyday life. From enchanted potion pins to adventurous mugs, find your next treasure at Wayward Enigma Designs.