Brand Tone

aspirational, scientific, and urgent

Brand Values

• •Efficacy & Results
• •Natural & Pure Ingredients
• •Scientific Credibility
• •Customer Satisfaction

Best Practices

• •Lead with the Benefit, Support with the Science: Always start with the aspirational outcome the customer desires (e.g., "more energy," "youthful skin"). Use the scientific aspects ("liposomal delivery," "coenzyme") as the reason to believe, not the primary headline.
• •Use "You-Centric" Language: Frame all copy around the customer. Instead of "Our product contains...", say "You get the benefit of...". This makes the message more personal and compelling.
• •Amplify Social Proof: Continuously integrate customer testimonials, star ratings, and the number of positive reviews into ads, emails, and product pages to build trust and overcome skepticism.
• •Maintain Urgency (Sparingly): Use time-sensitive offers and scarcity language ("Ends Today," "Limited Stock") strategically. Overusing them can devalue the brand, but when used for specific campaigns, they are effective drivers of immediate action.
• •Develop a Brand Glossary: Create a list of approved "power words" and phrases that align with the brand tone (e.g., "cellular," "revive," "clarity," "transform," "unlock") and ensure they are used consistently across all marketing channels. This will create a more cohesive and recognizable brand voice.

Social Perception

Neutral to non-existent due to a lack of online footprint beyond its own website. Perception is solely shaped by on-site messaging, but generic name and lack of external validation could be perceived as a risk.

Copy Examples

• •Don't just accept the afternoon slump. Defy it. Remember when you had energy for the whole day? WayStar's Liposomal NAD+ is formulated to help you reclaim that vitality. Our advanced liposomal delivery ensures maximum absorption to help you combat aging at the cellular level and boost energy naturally. Tap to feel the difference.
• •Is this why you're always tired? (Hint: It's not your coffee)
• •Unlock Your Cellular Energy. Our scientifically-backed NAD+ and Mushroom Gummy supplements are here to help you feel focused, energized, and renewed. Shop the 50% Off Sale.
• •Tired of the jitters and crash from your morning coffee? Our Mushroom Gummies offer a clean, sustained boost. Packed with Lion's Mane for focus and Cordyceps for natural energy, it's the perfect way to conquer your to-do list without the side effects. More productivity, less brain fog—guaranteed.
• •Still thinking about it? 4,700+ people are glad they didn't wait. You're one click away from discovering the energy and clarity our customers are raving about. Your cart is waiting! Complete your order and get 50% off plus free shipping on orders over $50.