Brand Tone

Informative & Functional, Inspiring & Adventurous, Authentic & Transparent, Conscious & Responsible, Friendly & Approachable, Minimalist & Modern

Brand Values

• •Sustainability
• •Modularity & Versatility
• •Quality & Durability
• •Ethical Production
• •Thoughtful Design
• •Conscious Consumption
• •Independence & Passion

Best Practices

• •Prioritize Value-Driven Language: Always weave in mentions of sustainability, versatility, quality, and ethical production naturally. These aren't just features; they are core to why WAYKS exists.
• •Balance Functionality with Aspiration: While detailing the practical benefits and modular features is crucial, also connect these to the lifestyle WAYKS enables – one of adventure, freedom, and conscious living. Speak to both the mind (practicality) and the heart (aspiration).
• •Maintain Authenticity and Transparency: Use clear, honest language. If discussing materials or production, be specific and open. Avoid overly corporate jargon. Let the founders' passion and the brand's story shine through where appropriate.
• •Keep it Clean and Considered: Just like the product design, the copy should be uncluttered, purposeful, and easy to understand. Avoid hype or overly promotional language. Focus on clear benefits and the inherent quality of the product and brand ethos.
• •Engage with an Encouraging and Helpful Voice: In all communications, especially direct interactions (social media comments, customer service), maintain a friendly, approachable, and genuinely helpful tone. This reinforces the image of a caring, customer-focused brand.

Social Perception

Innovative, Ethical & Trustworthy, High-Quality, Stylish & Functional, A 'Good Choice', A 'Small Brand with a Big Impact'

Copy Examples

• •Instagram Post (Image: WAYKS bag on a scenic mountain trail): Headline: One Bag. Endless Adventures. Our modular Travel Backpack adapts to every journey, from cityscapes to mountain peaks. Pack smart, travel light, and leave a smaller footprint. #WAYKS #ModularBag #SustainableTravel #AdventureReady #ConsciousExploring Tone: Inspiring, Functional, Conscious.
• •Facebook Ad (Carousel showing different configurations of the bag): Headline: Tired of owning a bag for every occasion? Meet The WAYKS ONE. Transforms from a compact daypack to a full travel backpack in minutes. Made from recycled materials, built for life. Discover true versatility. [Link] Tone: Informative, Problem-Solving, Sustainable.
• •Product Page Snippet (Describing a feature): Engineered for adaptability. The detachable Day Pack Cube clicks seamlessly in and out, offering you a lighter option for daily explorations without compromising on space when you need it most. Crafted with care from 100% recycled PET and finished with a PFC-free water-repellent coating, because functionality and responsibility should always go hand in hand. Tone: Informative, Functional, Conscious, Transparent.
• •Email Newsletter Subject Line: Travel Lighter, Live Larger: Your WAYKS Guide to Conscious Journeys ✨ Body Snippet: At WAYKS, we believe in owning less and experiencing more. That's why we designed our bags to be as versatile as your adventures. Learn how our sustainable, modular system supports your conscious lifestyle, from ethical production to enduring design... Tone: Inspiring, Authentic, Conscious.
• •About Us Website Section Excerpt: We're Leonie and Fabian, the sister and brother behind WAYKS. Born from a love for travel and a desire for smarter, more sustainable gear, we created WAYKS to offer one bag that truly does it all. Join us on our journey to redefine versatile design and responsible consumption, one thoughtfully crafted bag at a time. From Berlin, with care. Tone: Authentic, Passionate, Approachable.