Brand Tone

Trendy & Fashion-Forward, Confident & Empowering, Authentic & Relatable, Youthful & Energetic, Direct & Engaging

Brand Values

• •Authenticity
• •Inclusivity
• •Quality & Comfort
• •Customer Connection
• •Entrepreneurial Spirit & Empowerment
• •Trendy & Stylish

Best Practices

• •Embody Jayda's Voice (Authentic & Confident): Channel the confident, slightly edgy, yet relatable and empowering tone often associated with Jayda Cheaves. Use language that feels current, direct, and aspirational.
• •Highlight Inclusivity & Empowerment: Consistently incorporate messaging about size inclusivity (XS-3X) and how the clothes are designed to make everyone feel good and confident. Use phrases that uplift and empower.
• •Keep it Trendy & Youthful: Use contemporary slang and emojis where appropriate (especially on social media) but maintain a sense of style and avoid anything that feels forced or inauthentic. Stay updated on current fashion and social media linguistic trends relevant to the target audience.
• •Focus on Feel & Quality: Beyond just looks, emphasize the tactile experience – the "soft," "buttery," "comfy" feel of the materials. This reinforces the value and addresses a key positive feedback point from customers.
• •Create Urgency & Exclusivity (The "Drop" Culture): Leverage the excitement around new collections and the tendency for items to sell out. Use language that encourages quick action ("before it's gone," "limited stock") while making customers feel part of an exclusive community.

Social Perception

Highly Popular & In-Demand, Associated with Jayda Cheaves' Persona, Perceived as Good Quality by Many, Black-Owned Brand Support, Mixed Customer Service Experiences, Aspirational but Attainable, Influencer-Driven Success

Copy Examples

• •Stop waiting, start living. 🔥 The NEW WAYDAMIN drop is here and it’s everything you’ve been dreaming of. That authentic Jayda Wayda style, now yours. Sizes XS-3X, 'cause confidence looks good on *everybody*. Tap to shop before it’s gone (you know the drill 😉). #Waydamin #NewCollection #StreetStyle #Loungewear #JaydaWayda
• •Meet your new obsession. Our signature sweatsuit isn’t just clothing, it’s a mood. Buttery soft fabric that feels like a hug, in a cut that’s effortlessly chic. Perfect for a chill day in or a statement street look. Own your comfort, own your style. WAYDAMIN.
• •Waydamin VIP: You SAW it, You LOVED it, Now Make It YOURS (Quick!) 🤫
• •Level up your look the WAYDAMIN way! 💅 Obsessed with how this set makes me feel – confident, comfy, and ready for anything. How would you rock it? Show us! #WaydaminBrand #OOTD #FashionTikTok #GetReadyWithMe #StreetwearFashion
• •WAYDAMIN: Authentic Style. Unapologetic Confidence. Designed by @JaydaWayda, for every body.