Brand Tone

Artistic & Evocative, Passionate, Personal & Customizable, Quality-Oriented, Italian & Artisanal

Brand Values

• •Uniqueness & Originality
• •Craftsmanship & Quality
• •Emotional Connection
• •Personalization
• •Passion for Art & Design
• •Made in Italy

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Wayart's tone (e.g., artistic, passionate, evocative, quality-focused, personal) with examples of do's and don'ts. This ensures anyone writing for the brand understands the desired voice.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses and emotions, describing not just the appearance of the art but also the feeling it evokes and the texture.
• •Highlight Craftsmanship and Uniqueness: Consistently emphasize the handmade nature, the "Made in Italy" aspect, and the one-of-a-kind quality of each piece in product descriptions, social media posts, and all communications.
• •Focus on the "Why": Go beyond describing the products; explain the passion behind them and how they can enhance the customer's life and home environment. Connect with the customer's desire for beauty, individuality, and emotional resonance in their living spaces.
• •Maintain Consistency Across All Channels: Ensure the brand tone is uniform across the website, social media captions, email marketing, and any customer interactions. Regular review and training can help maintain this consistency.

Social Perception

Wayart is likely perceived as a provider of high-quality, artistic, and unique decorative items for the home. Customers who engage with the brand on social media appear to appreciate the aesthetic quality and the handmade nature of the products. The focus on textured and abstract art positions them towards an audience that values modern and expressive art forms. The lack of widespread negative mentions suggests a generally neutral to positive perception among those who have encountered the brand. The primary interaction and perception are shaped through their direct channels (website, social media).

Copy Examples

• •Headline: Transform Your Space with Soulful, Handcrafted Art. Body: Discover unique textured paintings, born from Italian passion and designed to bring emotion to your walls. Each Wayart piece is a one-of-a-kind story, waiting to unfold in your home.
• •Headline: Art That Speaks to You. Uniquely Yours. Body: At Wayart, we believe art should be as individual as you are. Explore our collections of handmade textured paintings or collaborate with us to create a custom piece that perfectly captures your vision and elevates your decor.
• •Headline: The Touch of Artistry, The Heart of Italy. Body: Experience the difference of authentic Italian craftsmanship. Wayart offers meticulously handcrafted textured art, created with high-quality materials and a dedication to bringing unique beauty into every home.
• •Headline: More Than Decor, It's an Emotion. Body: Let your walls tell a story of passion and creativity. Wayart's textured paintings are designed to evoke feelings, inspire conversations, and transform your house into a home filled with art that resonates.
• •Headline: Curate Your Dreams: Bespoke Textured Art by Wayart. Body: Imagine an artwork that perfectly complements your style and space. Wayart specializes in custom textured paintings, working with you to bring your artistic dreams to life with passion and precision.