Brand Tone

Approachable, Friendly, Community-Oriented, Caring, Playful, Bold, Informative and Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Community Support & Social Responsibility
• •Awareness and Empowerment
• •Authenticity
• •Local Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, witty, empathetic, bold), including specific words/phrases to use and avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with them while staying true to your core brand voice. The language used for a community fundraiser might be more earnest than a playful product launch.
• •Be Authentic and Human: Let the personality of the brand (and its founder, if appropriate) shine through. Avoid overly corporate or generic language. Share stories and connect on an emotional level, as seen with the "Boobie Candle" initiative.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on your website, social media posts, email newsletters, or even in-store interactions. This builds recognition and trust.
• •Review and Refine: Regularly review your copy to ensure it still aligns with your brand values and tone. Solicit feedback and be open to evolving your voice as your brand grows, while maintaining its core identity.

Social Perception

Positive Local Impact, Supportive of Health Causes, Maker of Quality, Natural Products, Engaging and Creative

Copy Examples

• •Instagram Post (Image: Cozy room with a lit "basic candle"): "Light up your moments. ✨ Our natural coconut wax candles are here to make your space cozier and your day a little brighter. What's your favorite way to unwind with a candle? #WaxxedCandleCo #CozyVibes #NaturalCandles #SelfCareSunday"
• •Facebook Ad (Image: "Boobie Candle" or a graphic supporting a cause): "More than just a candle. We believe in shining a light on what matters. A portion of proceeds from our [Featured Cause] candle goes directly to supporting [Specific Charity/Cause]. Burn bright, do good. Learn more & shop now. [Link] #WaxxedCares #CommunityLove #CandlesForACause"
• •Website Product Description (for a new scent): "Meet 'Morning Dew' – it’s like a hug from nature in a jar! We’ve blended fresh [Scent Note 1] with a whisper of [Scent Note 2] using our signature natural coconut wax. Ready to make your room ridiculously happy? 😉 #NewScent #WaxxedCandleCo #HandPouredHappiness"
• •Email Newsletter Subject Line: "Psst... Something warm & wonderful is waiting for you!" Email Body Snippet: "Hey Candle Lover! Just a little note from your friends at Waxxed candle co. Whether you're looking to create the perfect ambiance or find a thoughtful gift, we've got you covered with our hand-poured coconut wax creations. P.S. Don't forget to check your boobies! 😉 Your health is precious."
• •In-Store Signage (near the pink door): "Come on in, lovely! Your new favorite scent (and a little bit of joy) awaits behind the pink door. #WaxxedAndWonderful #ThunderBayLocal"