Tono de Marca

Conscious, Calming, and Approachable

Valores de Marca

• •Sustainability
• •Quality & Purity
• •Handmade & Small Business Ethos
• •Customer-Centricity

Mejores Prácticas

• •Lead with "Why" (Sustainability): Always anchor the messaging in the core value of sustainability. Whether it's a product description or a social media post, the "refill not landfill" mission should be a consistent thread. This is your unique selling proposition.
• •Use Sensory and Evocative Language: Describe scents not just by their ingredients, but by the feelings and memories they evoke. Use words like "cozy," "tranquil," "uplifting," and "luxurious" to paint a picture and create an emotional connection.
• •Maintain a Warm and Approachable Tone: Write as if you are speaking to a friend. Use "we" and "you" to create a direct conversation. Share behind-the-scenes content and tell the story of the mother-daughter founders to reinforce the personal, human element of the brand.
• •Educate, Don't Just Sell: Use copywriting as an opportunity to inform customers about the benefits of natural wax, non-toxic fragrances, and the eco-impact of their purchase. This builds trust and positions Waxwing Candles as an expert and a conscious choice.
• •Amplify Customer Voices: Regularly incorporate customer reviews and user-generated content into your marketing. Phrases like "You loved it so much..." or featuring a positive review as a post builds social proof and reinforces the brand's perception from an authentic, third-party perspective.

Percepción Social

Highly Praised for Sustainability, Loved for Scent Quality and Performance, Trusted for Excellent Customer Service, Seen as a High-Value, Luxurious Gift

Ejemplos de Copy

• •Scent your sanctuary, sustainably. ✨ Our hand-poured candles are designed for more than just one burn. With our eco-friendly refills, your "forever jar" can be filled with calming aromas for years to come. What scent is making your house a home today? #WaxwingCandles #RefillNotLandfill #SustainableLiving #HandmadeUK
• •Close your eyes and imagine an early spring morning in Paris. That's "Paris in Bloom." Delicate notes of peony and pear dance with a hint of fresh jasmine to create a fruity, floral fragrance that is both romantic and uplifting. Hand-poured with 100% natural wax and non-toxic oils, you can enjoy this little luxury guilt-free. Ready for your Parisian escape?
• •Your forever candle is waiting (plus, a little treat from us).
• •Stop throwing away your candle jars! Your candle is done, now what? Don't bin it! Just clean it, pop in one of our plant-based wax refills, and you're good to go. It's that simple to reduce waste and keep your home smelling amazing. Join our Refill Revolution! ♻️ #CandleRefill #EcoHack #SmallBusiness
• •Luxury Scents. Zero Waste. Discover our beautiful, hand-poured candles and innovative refill system. Designed to be loved and reused for a lifetime.