Brand Tone

Expert and Traditional

Brand Values

• •Quality and Durability
• •Tradition
• •Functionality
• •Trustworthiness

Best Practices

• •Prioritize "Durability" and "Tradition" in All Messaging: These are the strongest brand differentiators. Every piece of copy, from product descriptions to ads, should reflect the idea that these jackets are a long-lasting, wise investment based on proven heritage.
• •Use an Expert, Informative Tone: Avoid slang, excessive exclamation points, or overly casual language. The customer is looking for a knowledgeable specialist. Use precise terms related to materials (e.g., "8oz waxed cotton," "corduroy collar") to build credibility.
• •Focus on Functional Benefits: Always connect features to benefits. Instead of just saying "waterproof," say "waterproof and breathable, keeping you dry and comfortable during a downpour." This helps the customer visualize the value.
• •Leverage Social Proof: The 9.0/10 customer rating is a powerful asset. It should be prominently displayed on the website homepage, in ad copy, and in email footers to build immediate trust with new visitors.
• •Maintain a Consistent Lexicon: Create a list of "brand words" to use consistently. Include terms like: Authentic, Traditional, Durable, Heritage, Craftsmanship, Built to Last, Weatherproof, Investment. Avoid words like: Trendy, New, Sale (unless for a specific event), Cute. This ensures the brand voice remains stable across all platforms.

Social Perception

Reliable and specialized retailer for high-quality, durable outerwear, perceived as an authoritative expert with high customer trust and satisfaction (9.0/10 rating).

Copy Examples

• •Engineered for the Outdoors. Crafted for a Lifetime. Discover authentic English wax jackets built to withstand the elements, year after year.
• •The Hunter Classic Outback is more than a jacket; it's a tradition. Made in England from signature waxed cotton, it offers unparalleled water and wind resistance without sacrificing breathability. A dependable companion for country walks and daily commutes alike.
• •For over [X] years, Waxjassenshop.nl has been the Netherlands' trusted source for authentic wax and outdoor apparel. We believe in products that last—items defined by quality craftsmanship and timeless design. We don't follow trends; we invest in tradition.
• •Waxjassenshop.nl - The Original Wax Jackets. Authentic English Wax Coats. Waterproof, Windproof & Built to Last. Shop Barbour, Hunter & More. Rated 9.0/10 by Customers.
• •Welcome to a Tradition of Quality. Thank you for joining the Waxjassenshop.nl community. Here, we celebrate enduring quality over temporary fashion. Explore our curated collection of traditional wax jackets and discover the perfect piece to protect you from the elements for years to come.