Brand Tone

Poetic & Evocative, Personal & Intimate, Heartfelt & Sentimental, Artisanal & Authentic, Warm & Inviting

Brand Values

• •Individuality & Self-Expression
• •Meaning & Connection
• •Craftsmanship & Quality
• •Storytelling
• •Mindfulness & Authenticity
• •Ethical & Conscious Practices
• •Love, Sharing, Gratitude, Fairness & Compassion

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Waxing Poetic's tone (poetic, personal, heartfelt, artisanal, warm) with examples of do's and don'ts. This ensures anyone writing for the brand understands the nuances.
• •Embrace Storytelling in All Communications: Whether it's a product description, a social media post, or an email, weave in narrative elements. Focus on the "why" behind the piece, the inspiration, or the feeling it evokes.
• •Use Evocative and Sensory Language: Employ words that appeal to emotions and create vivid imagery, reflecting the "poetic" nature of the brand. Think about words associated with memory, journey, connection, and craftsmanship.
• •Maintain a Personal and Inclusive Connection: Address the audience directly (using "you," "your story") and foster a sense of community. Ensure the language is warm, inviting, and speaks to the universal desire for meaning and self-expression.
• •Consistently Highlight Core Values: Subtly and authentically weave in the brand's values—individuality, meaning, craftsmanship, and authenticity—into the copy. For example, mentioning the "artisan hands" or the "unique journey" each piece represents.

Social Perception

Unique & Distinctive, Meaningful & Sentimental, High Quality & Artisanal, Personal & Expressive, Aspirational & Artistic, Trusted Brand

Copy Examples

• •Instagram Post (New Charm Collection): "Whispers of new beginnings, etched in silver and gold. Our latest collection of charms invites you to add another verse to your unique story. Which chapter will you tell? ✨ #WaxingPoetic #HerStory #HandcraftedTales #JewelryWithMeaning"
• •Email Subject Line (Seasonal Promotion): "Adorn Your Journey | Timeless Pieces for a Season of Reflection" Email Body Snippet: "As the seasons turn, so do the chapters of our lives. Discover handcrafted treasures that resonate with your soul's rhythm. Each piece, a quiet reminder of moments cherished and dreams yet to unfold. Wear your story, beautifully."
• •Product Description (Keepsake Locket): "Hold your dearest memories close. This intricately designed locket, born from artisan hands and heartfelt inspiration, is more than an adornment—it's a sanctuary for your most precious narratives. A timeless vessel for the love, dreams, and moments that define you."
• •Facebook Ad (Targeting Gift Shoppers): "Give a gift that speaks volumes without uttering a word. For the moments that matter, for the connections that endure, a Waxing Poetic piece is a tangible echo of the heart. Handcrafted with intention, gifted with love. #MeaningfulGifts #CelebrateConnection #WaxingPoeticStory"
• •Website Banner (Brand Essence): "Your Story, Beautifully Told. Handcrafted jewelry for every chapter, every sentiment, every facet of you. Discover the poetry within. #WearYourTruth"