Brand Tone

Passionate & Genuine, Playful & Fun, Confident & Proud, Approachable & Friendly, Quality-Conscious & Artisanal

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Innovation
• •Customer Joy & Experience
• •Natural & Ethical Ingredients
• •Australian Made & Owned

Best Practices

• •Embrace the "Foodie" Fun: Consistently use descriptive, evocative language that appeals to the senses, particularly taste and smell, when describing products. Think "mouth-watering," "scrumptious," "deliciously cosy."
• •Stay Passionate and Genuine: Share your brand story and the "why" behind your creations. Use "we" and speak directly to your audience to maintain that small-business, personal touch. Avoid overly corporate or impersonal language.
• •Highlight Quality without Being Stuffy: Talk about your natural coconut soy wax, phthalate-free oils, and hand-poured process in an accessible way. Connect quality ingredients to the superior scent experience and clean burn.
• •Inject Playfulness and Confidence: Don't be afraid to be a little cheeky or bold, like "Gone are the days of boring floral candles. Pfftt." Own your niche as the "OG foodie candle."
• •Focus on the "Moment": Remind customers that your candles are about more than just scent – they're about creating an atmosphere, evoking memories, and bringing joy and comfort. Use storytelling to illustrate these moments.

Social Perception

Highly Positive, Unique & Memorable, High Quality, Trustworthy Small Business

Copy Examples

• •Headline: Stop Dreaming About Doughnuts. Light One Up. Body: Remember that fresh-out-the-oven, sugary bliss? Our Cinnamon Doughnut candle is basically that, in a jar. Hand-poured in Sydney with all the love and none of the calories. Your nose (and your inner child) will thank you. #WaxhouseOGFoodie
• •Headline: Boring Florals? Pfftt. We Do Dessert. Body: At Waxhouse Candle Co., we believe your home should smell as exciting as your favourite treat. We’re talking Maple Pancakes on a Sunday morning, Buttery Croissants from a Parisian dream, all handcrafted with natural soy wax. Dare to be delicious?
• •Headline: Handmade Happiness, One Delicious Scent at a Time. Body: We’re Taleigha & Yianni, and we’re obsessed with creating candles that make you go "OMG!" From our Sydney workshop to your home, each Waxhouse candle is a little jar of joy, made with the best Aussie-sourced ingredients because quality is our jam (sometimes literally!).
• •Headline: Warning: May Cause Extreme Coziness (and Snack Cravings). Body: Light a Waxhouse candle and transform your space into a haven of yummy nostalgia. Our foodie-inspired scents are designed to bring comfort, joy, and maybe a little drool. Crafted with natural coconut soy wax for a clean, delicious burn.
• •Headline: Not Just a Candle. It's an Experience. (A Really, Really Yummy One). Body: Forget blending in. Our bold, foodie-inspired candles are here to make a statement. Hand-poured with passion and the finest phthalate-free fragrances, because your sanctuary deserves the best. What moment will you create today?