Brand Tone

Calm, Artisanal, Authentic, and Friendly

Brand Values

• •Quality Craftsmanship
• •Natural & Eco-Friendly
• •Well-being & Comfort
• •Simplicity & Elegance
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., calm, artisanal, authentic, friendly), including approved vocabulary, phrases to avoid, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Prioritize "You" Over "We": Focus your copy on the customer's experience, benefits, and feelings (e.g., "Create your perfect sanctuary" instead of "We make candles that create sanctuaries"). This makes the tone more inviting and customer-centric.
• •Emphasize Sensory Language: Since candles are an experiential product, use descriptive words that appeal to the senses – especially smell, sight (glow, ambiance), and touch (warmth). This reinforces the calming and cozy aspects of the brand.
• •Maintain Authenticity and Transparency: Continue to be open about your ingredients, processes (hand-poured, small-batch), and brand story. This builds trust and aligns with the value of natural, quality products. Avoid overly salesy or exaggerated claims.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and email communications to ensure they consistently reflect the desired brand tone. Solicit feedback and be willing to make adjustments as the brand evolves.

Social Perception

Customers perceive the brand positively, associating it with high-quality, pleasant-smelling candles that burn cleanly. It's seen as a niche or boutique candle company appealing to health-conscious consumers seeking eco-friendly options, offering a trustworthy product that delivers a relaxing ambiance.

Copy Examples

• •Unwind with our 'Serene Spa Day' soy candle. Hand-poured in small batches, this calming blend of fresh eucalyptus and soothing lavender is crafted with 100% natural soy wax and phthalate-free fragrance oils for a clean, peaceful burn. Light it, breathe deep, and let tranquility fill your space.
• •Quiet moments deserve the gentle glow of a clean-burning candle. ✨ Our [Scent Name] candle, made with love and eco-friendly soy wax, is here to make your evenings a little cozier. What's your favorite way to relax at home? #WaXedOutCandle #SoyCandles #HandPoured #SelfCareSunday #CozyVibes
• •Discover the art of ambiance. Our new [Collection Name] collection is thoughtfully curated with the finest natural ingredients, designed to bring warmth and serenity to your home. Explore scents that tell a story, crafted just for you by WaXed Out Candle.
• •Tired of harsh chemicals in your home fragrance? WaXed Out Candle offers beautifully scented, hand-poured soy candles made with your well-being in mind. Experience the difference of clean-burning, phthalate-free luxury. Shop now and transform your home into a sanctuary.
• •At WaXed Out Candle, we believe in the simple power of a beautiful fragrance to transform a house into a home. That's why every candle is hand-poured with passion, using only 100% soy wax and the finest, clean-scent oils. For us, it's not just a candle; it's a little piece of calm, crafted with care.