Brand Tone

whimsical, spiritual, and intimate

Brand Values

• •Craftsmanship
• •Spirituality
• •Personalization

Best Practices

• •Embrace the Mystical: Consistently use words like "magic," "soul," "whispers," "spellbound," and "intention" to maintain the brand's spiritual and whimsical identity.
• •Utilize Emojis: Continue using emojis like ✨, 🌿, 🌙, and 💫 to visually convey the magical and natural elements of the brand.
• •Maintain a Personal & Intimate Voice: Address the audience directly using "you" and "your." Share the personal story of the brand and the creative process to foster a closer connection with customers.
• •Highlight Handcrafted Quality: Emphasize that products are "hand-poured," "hand-wrapped," and created in a "home-based business" to reinforce the value of craftsmanship and uniqueness.
• •Focus on the "Why": Connect every product to a deeper purpose or feeling. Instead of just selling a candle, sell the experience of "igniting your soul" or "finding your calm," aligning with the core brand value of mindful living.

Social Perception

overwhelmingly positive, with customers appreciating the personal touch and the unique, spiritual nature of the items; perceived as a beloved local business with high-quality, effective products, fast order delivery, beautiful scents, and a 'magical vibe'.

Copy Examples

• •Ignite your inner magic. ✨ Our new 'Soul Spark' candle is hand-poured with soy wax and blessed with a clear quartz crystal to amplify your intentions. Let its gentle light and calming scent guide you. #WaxedOutCreations #SoulSpark
• •Whispers of the woods, now in your home. 🌿 Our latest collection of pendant necklaces features hand-wrapped crystals, each with its own story. Find the one that speaks to your soul. DM to order. #HandcraftedJewelry #CrystalHealing
• •Come and find your magic! ✨ We'll be at the Putaruru Market this Saturday with all your favorite scented melts, intention candles, and crystal creations. Let us help you find the perfect treasure to make your soul shine. #LocalArtisan #Waikato
• •A little realm of scent, light, and soul. Discover our collection of handcrafted soy candles, magical melts, and crystal jewelry, all created with intention and care from our home-based studio in Waikato. #SpiritualHome #HandmadeWithLove
• •A special treat for your soul. 💌 This week, every order over $50 will receive a free 'Melted Magic' sample pack. It's our little way of saying thank you for letting our creations be a part of your journey. #CustomerLove #WaxedOut