Brand Tone

Friendly, Artisanal, and Indulgent

Brand Values

• •Quality
• •Craftsmanship
• •Customer Satisfaction
• •Sensory Experience
• •Community/Local Connection

Best Practices

• •Embrace "Handmade" Charm: Consistently use words like "hand-poured," "artisanal," "crafted," and "thoughtfully blended" to reinforce the personal, high-quality touch.
• •Focus on the Sensory Experience: Use evocative language that describes not just the scents, but the feelings and atmospheres they create (e.g., "cozy," "uplifting," "serene," "indulgent," "sophisticated").
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend who loves great scents. Use contractions, ask questions on social media, and share the passion behind the products. Keep the language warm and inviting.
• •Highlight Quality & Value: While emphasizing the premium nature of the ingredients and the luxurious experience, also subtly weave in the value proposition, especially when promoting offers.
• •Tell Your Story (Subtly and Overtly): Reference the brand's origins, the founder's passion, and the local connection where appropriate (e.g., "From our Wollaston workshop to your living room..."). This builds authenticity and trust.

Social Perception

Highly Positive, Trusted, Good Value for Money, A Go-To for Home Fragrance

Copy Examples

• •Website Banner for New Collection: Handcrafted Happiness, Poured Just For You. ✨ Discover our latest collection of artisanal wax melts, made with love in Wollaston to fill your home with warmth and exquisite fragrance. Elevate your everyday.
• •Social Media Post (TikTok/Instagram): Weekend vibes incoming! 🛀🕯️ Our [Scent Name] wax melt is the perfect partner for that long soak or cozy night in. Handmade with premium fragrance oils for a scent that truly lasts. What are you melting this weekend? #WaxAndMelt #HomeFragrance #HandmadeWithLove #UKWaxMelts #SelfCareSunday
• •Product Description Snippet: Each [Product Name] wax melt is thoughtfully blended and hand-poured by our dedicated team, ensuring a little piece of luxury in every bar. We use only the finest ingredients to create scents that tell a story and transform your space. Experience the WAXANDMELT difference.
• •Email Subject Line for Promotion: Psst... A Little Indulgence Awaits (at a Sweet Price!) 😉 (leading to an offer like 'Fragrance Finds for a Fiver').
• •About Us Snippet: From Sue's kitchen to your home, WAXANDMELT started with a passion for beautiful, lasting fragrances. We believe everyone deserves a touch of everyday luxury, and our hand-poured wax melts are crafted to bring just that. Join our scent-loving family!