Brand Tone

Informative & Educational, Aspirational & Empowering, Sophisticated & Clean, Trustworthy & Scientific

Brand Values

• •Health & Wellbeing
• •Innovation
• •Purity & Quality
• •Science-Backed Efficacy
• •Empowerment
• •Vitality & Vibrancy

Best Practices

• •Maintain Clarity and Simplicity: Use clear, concise language that is easy to understand, even when discussing scientific aspects. Avoid overly technical jargon unless clearly explained.
• •Emphasize Benefits Over Features: While features (like UV-C purification or specific ingredients) are important, always connect them back to the tangible benefits for the customer (e.g., "peace of mind with every sip," "sustained mental clarity").
• •Use Aspirational Yet Achievable Language: Inspire customers towards a healthier lifestyle, making them feel empowered and capable of achieving their wellness goals with WAVI's support.
• •Be Consistent Visually and Verbally: Ensure that the clean, modern, and sophisticated aesthetic of the brand is reflected in the copywriting style across all platforms – website, social media, email, and advertising.
• •Incorporate Trust Signals: Regularly mention "science-backed," "natural ingredients," "quality," and share customer testimonials or expert endorsements (if applicable) to build credibility and reinforce the brand's commitment to efficacy and purity.

Social Perception

Positive for Product Efficacy (Supplements), Limited General Online Footprint, General Interest in Product Category

Copy Examples

• •Headline: Unlock Your Potential. Hydrate Smarter. Live Better. Body: WAVI's innovative self-purifying water bottle and science-backed supplements are designed to elevate your everyday wellness. Experience enhanced focus, sustained energy, and pure hydration. Your journey to a more vibrant life starts here. Call to Action: Discover WAVI Wellness.
• •Headline: Purity Meets Performance. Body: Tired of uncertainty in your water and supplements? WAVI delivers uncompromising quality. Our self-purifying bottle ensures every sip is pristine, while our targeted supplements, like the acclaimed Wavi Compete nootropic, fuel your body and mind with scientifically proven ingredients. Elevate your health with WAVI. Call to Action: Shop Clean Wellness.
• •Headline: Invest in Your Vitality. The WAVI Way. Body: At WAVI, we believe optimal health is the cornerstone of a fulfilling life. That’s why we’ve meticulously crafted wellness solutions – from advanced hydration technology to potent, natural supplements – to empower your body’s natural strength and clarity. Feel the WAVI difference. Call to Action: Explore Our Solutions.
• •Instagram Post (Image: Sleek WAVI bottle in a natural/active setting): Caption: Elevate your hydration, elevate your life. 💧 Our WAVI Self-Purifying Bottle delivers pure water on-the-go, eliminating 99.9% of bacteria with cutting-edge UV-C technology. Paired with our science-backed supplements, you're not just drinking water, you're investing in your peak performance and wellbeing. #WAVIwellness #PureHydration #OptimalHealth #ScienceBacked #WellnessJourney
• •Email Subject: Rethink Your Water. Reinvent Your Wellness. Body: Hello [Name], Are you ready to experience water and wellness on a new level? WAVI’s self-purifying bottle provides pure, clean water with every sip, wherever you are. Complement your hydration with our expertly formulated supplements, designed to boost your energy, focus, and overall vitality. Discover the science of feeling your best. Offer: Get 15% off your first WAVI bottle today! Call to Action: Hydrate and Thrive.