Brand Tone

Informal & Trendy, Youthful & Energetic, Direct & Sales-Oriented, Confident & Bold

Brand Values

• •Affordability
• •Style/Trendiness ("Drip")
• •Accessibility
• •Freshness/Novelty

Best Practices

• •Stay Updated on Slang & Trends (Authentically): Keep a pulse on current youth and streetwear vernacular, but only incorporate terms that genuinely fit the brand's established voice to avoid sounding forced.
• •Prioritize Visual-Verbal Harmony: Ensure the visuals (photography, model styling, graphic design) consistently reflect the same energy and style conveyed in the copy. If the copy is "drippy," the visuals must match.
• •Engage Like a Peer, Not a Corporation: When interacting on social media (comments, DMs), maintain the informal, friendly, and approachable tone. Avoid overly formal or robotic responses.
• •Keep it Concise & Punchy: Streetwear and youth-focused communication often favor brevity and impact. Get to the point quickly and make it memorable.
• •Develop a "Voice Guide" with Core Language: Create a simple internal guide with "Wavey Words" (like "drip," "cop," "fire," "fits") and "Off-Limit Words" (e.g., overly formal or outdated terms) to ensure anyone writing copy stays on brand. This helps maintain consistency even as the team grows or changes.

Social Perception

Positive (among followers), Fashion-Conscious Youth Appeal, Emerging Brand, Community-Oriented (potential)

Copy Examples

• •❄️ **ICYMI: The Frostbite Hoodie just hit.** ❄️ Level up your winter 'fit with the coldest designs on the block. Affordable drip? We got you. Tap to cop before it melts away! #WaveyFits #Streetwear #NewDrop #HoodieSzn #Drippy
• •Stop Scrolling. Start Stuntin'. 🚀 Wavey Fits: Your plug for the freshest, most affordable streetwear. Don't just follow trends, wear 'em. Shop Now & Own Your Wave.
• •🚨 Don't Sleep On This! 🚨 MAJOR Price Drops on Your Fave Wavey Gear!
• •This ain't your average tee. It's a statement. Bold graphics, premium feel, zero cringe. Rock it and let the fit do the talking. #StreetStyle #GraphicTee #MustHave
• •Next drop incoming... 🔥 What are you tryna see more of? A) Sick new graphic tees B) More oversized hoodies VOTE NOW & help us bring the heat! 👇 #WaveyCommunity #StreetwearFashion