Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Focused, Artistic and Creative, Caring and Supportive

Brand Values

• •Quality Craftsmanship
• •Ergonomics and Comfort
• •Creativity and Individuality
• •Community
• •Customer Satisfaction
• •Joy in Crafting

Best Practices

• •Embrace Enthusiasm: Always write with genuine passion for crafting and for the products. Use positive and uplifting language.
• •Prioritize "You" (The Customer): Focus on how the products benefit the customer (e.g., "your comfort," "your creativity," "helps you craft longer"). Make them feel seen and understood.
• •Foster Community: Use inclusive language ("we," "us," "our community"). Encourage interaction by asking questions and inviting shares. Actively engage with comments and messages in a friendly, personal manner.
• •Highlight Craftsmanship and Uniqueness: Consistently mention the "handcrafted," "custom," and "ergonomic" aspects. Tell the story behind the designs when possible to emphasize their special nature.
• •Be Visually Consistent: Ensure that the visuals (product photography, social media graphics) match the artistic, high-quality, and vibrant tone of the copy. The beauty of the products should shine through.

Social Perception

Positive, Niche and Specialized, Trustworthy Canadian Brand, Community-Oriented

Copy Examples

• •✨ Swirls of [Color 1] and glimmers of [Color 2] have danced their way onto our newest ergonomic hook! 💖 We’re obsessed with how this beauty feels in hand – crafted for hours of comfy creating. What masterpiece would you bring to life with this hook? Share your dreams below! 👇 #WaveworksDesigns #HandcraftedHooks #ErgonomicCrochet #CustomCrafts #CrochetLove
• •Hello VIPs! 👋 We've been so inspired by all the amazing projects you've been sharing lately! It got us thinking... what's the one Waveworks Designs tool you simply can't craft without and why? Let's chat in the comments – your feedback helps us make even more magic! ✨ #CraftCommunity #VIPPerks #WaveworksFamily #WeHaveAHandleOnThis
• •Tired hands? Not anymore! Introducing the [Product Name] handle by Waveworks Designs – where comfort meets creativity. Each handle is lovingly handcrafted in [Country, e.g., Canada], designed to fit your grip perfectly, letting you crochet for longer without the ache. Because your passion deserves the best tools. Get a handle on your comfort today! #ErgonomicCrafting #HandmadeWithLove #CrochetComfort #WaveworksDesigns
• •Get Ready to Sparkle! ✨ The new [Collection Name] is here, bringing you fresh designs and the ergonomic comfort you know and love from Waveworks Designs. For a limited time, enjoy [Discount/Offer] on these handcrafted beauties. Let’s make something amazing together! Shop now and feel the Waveworks difference. #NewCollection #CraftSupplies #LimitedTimeOffer #WaveworksJoy
• •Waveworks Designs: Handcrafted Ergonomic Tools. Crafted with Passion, Designed for Your Comfort. Join our creative community!