Brand Tone

Professional and Technical, Innovative, Reliable and Trustworthy, Solution-Oriented and Collaborative

Brand Values

• •Innovation: Constantly developing new and improved thermo-mechanical solutions.
• •Quality and Reliability: A core focus on delivering high-quality, dependable products crucial for demanding applications, including mil-spec and embedded computing.
• •Customer Satisfaction: Striving to meet customer requirements through innovative solutions, on-time delivery, and continual improvement.
• •Technical Expertise: Leveraging deep knowledge in thermal management and electronic packaging to provide specialized design solutions.
• •Adherence to Standards: Designing products based on international open standards like VITA and IEEE, and quality systems like AS9100D.
• •Partnership: Working collaboratively with customers and other companies in the industry.

Best Practices

• •Prioritize Technical Accuracy and Detail: Given the engineering audience, copy should always be precise, using correct terminology and quantifiable benefits where possible. Avoid vague marketing jargon.
• •Highlight Innovation and Problem-Solving: Consistently showcase how WaveTherm's products and expertise solve specific, challenging technical problems for their clients. Emphasize unique features and patented technologies.
• •Emphasize Reliability and Quality: Reinforce the dependability of WaveTherm solutions, referencing adherence to standards (e.g., VITA, mil-spec where applicable) and the critical nature of the applications they serve.
• •Maintain a Professional and Authoritative Voice: The tone should be confident, knowledgeable, and expert. Language should be clear, concise, and focused on delivering value to other professionals.
• •Showcase Partnership and Support: Frame WaveTherm not just as a product vendor but as a collaborative partner offering design expertise, custom solutions, and ongoing support to help clients achieve their objectives. Use testimonials and case study elements where appropriate to back this up.

Social Perception

Specialized Expert, Trusted Supplier, High-Quality Provider, Innovative Problem-Solver, B2B Focus

Copy Examples

• •Engineered for Extremes: WaveTherm Thermal Solutions. When failure is not an option, trust WaveTherm. Our advanced thermo-mechanical products, including the revolutionary SOLIDWEDGE™, deliver unparalleled reliability and performance for your critical embedded systems. Partner with our experts for custom designs that meet the toughest challenges.
• •Innovation in Every Component: The WaveTherm Advantage. Go beyond standard cooling. WaveTherm Corporation pioneers cutting-edge thermal management, from patented injector-ejectors to OpenCOTS solutions. We empower your high-performance electronics with superior heat dissipation and mechanical integrity. Discover the difference true innovation makes.
• •Your Partner in Precision Thermal Engineering. At WaveTherm, we don't just supply parts; we provide integrated thermal solutions. Our engineering team collaborates with you from concept to deployment, ensuring optimal performance and on-time delivery for your most demanding aerospace, defense, and industrial applications.
• •SOLIDWEDGE™: Lock in Reliability. Dissipate with Confidence. Experience the industry's leading wedgelock technology. WaveTherm's SOLIDWEDGE™ offers superior thermal transfer, increased clamping force, and unique positive retraction to protect your valuable modules. Upgrade to reliability you can feel.
• •Accelerate Your Design. Ensure Performance. WaveTherm Testing & Validation. Bring your embedded systems to market faster with WaveTherm's comprehensive testing and validation services. We provide the expertise and equipment to verify thermal and mechanical performance, giving you the confidence that your designs will succeed in the real world.