Brand Tone

Professional, Innovative, and Reliable

Brand Values

• •Innovation
• •Precision & Accuracy
• •Durability/Reliability
• •Functionality
• •Quality & Reliability
• •Customer Focus/Partnership
• •Expertise

Best Practices

• •Emphasize Heritage and Expertise: Consistently reference the long history of precision and innovation associated with the Wavetek name, now backed by Viavi's broader technological strength.
• •Focus on Problem/Solution: Frame copy around how Wavetek tools help engineers and technicians solve specific, complex problems and achieve their goals efficiently. Highlight the "problem solver" aspect.
• •Use Precise and Confident Language: Employ terminology that reflects technical accuracy and a deep understanding of the field. Avoid overly casual or vague statements. The language should be authoritative yet accessible to the target audience.
• •Highlight Innovation and Future-Readiness: While respecting the legacy, showcase how the brand (as part of Viavi) is evolving and addressing modern and future technological challenges (e.g., 5G, advanced network architectures).
• •Showcase Quality and Reliability: Reinforce the durability, accuracy, and trustworthiness of the instruments. Use case studies or testimonials (if available) that speak to the long-term performance and dependability of Wavetek solutions.

Social Perception

Perceived by many in the electronics and engineering community as a classic, historically significant brand that produced robust and reliable test equipment. There's a nostalgic element for some users. The Wavetek name under Viavi likely lends a sense of established heritage to those familiar with the original brand.

Copy Examples

• •Headline: Decades of Precision, Engineered for Tomorrow's Challenges. Body: The Wavetek legacy of uncompromising accuracy lives on. Now part of Viavi Solutions, we continue to provide test and measurement tools that empower engineers to build, test, and optimize with confidence. Trust in a heritage of innovation.
• •Headline: Your Complex Network Questions, Answered with Wavetek Clarity. Body: Navigate the intricacies of modern networks with tools born from a deep understanding of test and measurement. Wavetek, by Viavi Solutions, delivers the precise insights you need to ensure performance and reliability, from core to edge.
• •Headline: The Benchmark for Reliability: Wavetek Test Solutions. Body: When every signal matters, and every measurement is critical, professionals turn to the enduring reliability of Wavetek. Powered by Viavi's engineering excellence, our solutions are built to perform, day in and day out.
• •Headline: Innovate Faster. Validate Smarter. The Wavetek Advantage. Body: Accelerate your development cycles with test equipment that combines Wavetek's proven measurement science with Viavi's forward-thinking technology. Solve your toughest engineering problems and bring your innovations to market with greater assurance.
• •Headline: More Than Measurement. It's a Wavetek. Body: For generations, the Wavetek name has been synonymous with quality and precision in electronic test. Today, as part of Viavi Solutions, that commitment is stronger than ever, helping you achieve breakthrough results.