Brand Tone

Sincere, personal, encouraging, uplifting, faith-based, reverent, gentle, and caring.

Brand Values

• •Evangelism and Faith
• •Handcrafted Quality
• •Community and Connection
• •Purpose and Blessing
• •Personalization and Individuality

Best Practices

• •Lead with the 'Why': Always connect your products back to the core mission. Don't just sell a necklace; sell a 'wearable reminder of God's promise.' The purpose behind the product is the main selling point.
• •Use a Personal and Sincere Voice: Write as if you are speaking directly to a friend in the community. Use 'we' (referring to the founders) and 'you' to create a personal connection. Share behind-the-scenes moments and stories to maintain authenticity.
• •Weave in Gentle, Faith-Based Language: Incorporate words like 'blessing,' 'grace,' 'faith,' 'hope,' 'joy,' and 'purpose' naturally into your copy. Use scripture tastefully as a source of inspiration rather than a hard-sell tactic.
• •Highlight the Handcrafted Detail: Emphasize that each item is made by hand. Use descriptive words like 'meticulously crafted,' 'made with prayer,' 'poured with love,' and 'uniquely yours' to communicate the value and care invested in each piece.
• •Foster Community Through Your Words: Encourage interaction by asking questions ('What verse gives you strength?'), inviting customers to share their stories (#wavesofbethany), and celebrating the community you are building together. This reinforces the 'Bethany' value of fellowship.

Social Perception

Waves Of Bethany is perceived as an authentic, trustworthy, and high-quality brand within its niche. It is seen as a reliable source for modern, aesthetically pleasing Christian accessories, delivering handcrafted goods with a strong personal connection to its founders and mission.

Copy Examples

• •Introducing our 'Selah' bracelet. A simple, beautiful reminder to pause, listen, and rest in His presence. Each one is handcrafted with love and prayer, designed to be a gentle anchor for your soul throughout the day. Tap to make it yours.
• •Carry your faith with you. Our personalized keychain is more than just an accessory; it's a statement of hope, a favorite verse, or a name that holds deep meaning. Meticulously crafted by hand, it’s designed to withstand daily journeys while keeping your most cherished beliefs close at hand. The perfect meaningful gift for a loved one or yourself.
• •Wear Your Story. Handcrafted jewelry that shares a message of faith, hope, and love. Every piece is a conversation starter.
• •Hi [Name], a note from our workshop: We've been pouring our hearts into a new collection inspired by the theme of 'Grace'. We believe that in every season, grace is a wave that carries us. We can't wait to share it with you next week. Thank you for being on this journey with us. Blessings, Maike & Christian.
• •Searching for a gift that truly matters? Waves Of Bethany offers unique, handcrafted Christian jewelry that speaks to the heart. From personalized necklaces to elegant keychains, give a gift that inspires and uplifts. Shop our collection today.