Brand Tone

Elegant & Refined, Trustworthy & Authentic, Sensory & Evocative, Proudly Australian, Approachable & Appreciative

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients
• •Sensory Experience
• •Heritage & Authenticity
• •Australian Identity
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Emphasize Quality and Craftsmanship: Always highlight the traditional methods (like triple milling) and the care that goes into making each product. Use words like meticulously crafted, artisan, hand-poured.
• •Focus on Sensory Language: Describe the scents and the experience of using the products. Use evocative adjectives that appeal to smell, touch, and sight (e.g., creamy lather, rich aroma, delicate fragrance, velvety smooth).
• •Consistently Mention Australian Made and Natural Ingredients: These are key differentiators and values for the brand. Integrate phrases like proudly crafted in Australia, harnessing the power of natural botanicals, pure plant oils.
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or colloquialisms. Keep the language sophisticated yet accessible. The tone should convey luxury without being unapproachable.
• •Tell the Story (Subtly): Weave in elements of the brand's heritage or the inspiration behind a fragrance where appropriate, reinforcing authenticity and a nod to the past with a keen passion to the future.

Social Perception

Wavertree and London Australia is generally perceived very positively by customers and the public as a high-quality luxury brand, a trusted brand and desirable gift due to attractive packaging and appealing scents.

Copy Examples

• •Immerse yourself in the art of Australian fragrance. Our new [Collection Name] soy candles are meticulously hand-poured, blending rich, natural botanicals to evoke [desired mood/scent description, e.g., 'the serene tranquility of a coastal morning']. Discover your sanctuary. #WavertreeAndLondon #AustralianMadeLuxury #SensoryEscape
• •Experience the Wavertree and London difference. Our signature [Scent Name] soap, crafted using traditional French triple milling and enriched with pure Shea Butter, offers a creamy lather and lasting fragrance that pampers your skin. An everyday luxury, proudly made in Australia. #TripleMilledSoap #NaturalGoodness #AustralianCraftsmanship
• •Elevate your everyday moments. The subtle, captivating aroma of our [Diffuser Scent Name] reed diffuser transforms your space into a haven of sophisticated calm. Natural ingredients, timeless elegance, handcrafted in Australia. #HomeFragrance #WavertreeAndLondon #AustralianElegance #NaturalScents
• •Give the gift of exquisite Australian fragrance. Our beautifully curated [Gift Set Name] features [products in set], each promising a delightful sensory journey. Made with passion and the finest natural ingredients, it’s the perfect way to show you care. #GiftIdeas #AustralianMadeGifts #LuxuryBodyCare #WavertreeAndLondon
• •Indulge in Nature's Finest. Explore our latest collection of Australian-made soaps and candles, bursting with [seasonal scent notes, e.g., 'the vibrant scents of spring blooms' or 'the warm spices of winter']. Crafted with care, designed for delight. Shop now and awaken your senses. #SeasonalScents #NaturalLuxury #ProudlyAustralian