Brand Tone

Informative, educational, conscious, responsible, and community-focused.

Brand Values

• •Sustainability
• •Empowerment & Education
• •Community
• •Environmental Responsibility
• •Ethical Practices

Best Practices

• •Provide tangible examples or goals when discussing sustainability.
• •Address the initial learning curve of menstrual cups openly and supportively.
• •Highlight the cost-effectiveness of reusable cups in the long term.
• •Emphasize the connection between personal health and environmental well-being.
• •Engage with the community through the "Join the Wave" initiative and foster discussions.

Social Perception

Perceived as an eco-conscious brand that advocates for menstrual health, destigmatization, and community building.

Copy Examples

• •"Discover a sustainable period care solution that's good for you and the planet. Join the Wave!"
• •"Learn about the benefits of menstrual cups and make an informed choice for your body and the environment."
• •"Our reusable cups reduce waste and environmental impact, helping to create a cleaner ocean."
• •"Empowering individuals through education and sustainable menstrual health practices."
• •"Join our community of conscious consumers who are making a positive impact on the world."