Brand Tone

Conscious, Passionate, Friendly, Approachable, Inspiring, Action-Oriented, and Transparent

Brand Values

• •Sustainability
• •Environmental Protection & Ocean Conservation
• •Quality & Style
• •Ethical Practices
• •Community & Action

Best Practices

• •Lead with Purpose: Always tie the product back to the core mission of sustainability and ocean protection. Remind the audience why Wave Case exists. This reinforces the "Conscious & Passionate" tone.
• •Use Inclusive & Positive Language: Employ words that inspire and unite (e.g., "join us," "together," "let's," "be the change"). Avoid overly technical jargon and keep the language accessible and "Friendly."
• •Be Authentic & Transparent: Share the brand story, the materials used, and the impact of purchases (e.g., charity contributions, plastic reduction). This builds trust and aligns with the "Transparent" aspect of the tone.
• •Encourage Action (Gently): Motivate customers to make sustainable choices without being preachy. Focus on the positive impact of their decision, using an "Inspiring & Action-Oriented" voice.
• •Visual Storytelling Alignment: Ensure that the copy complements the visual elements used in marketing. If images depict nature and serenity, the copy should evoke similar feelings, maintaining a cohesive and "Conscious" brand image.

Social Perception

Wave Case is generally perceived very positively by customers who prioritize sustainability and environmental impact. They are seen as a brand that genuinely cares about the planet and offers a viable alternative to plastic phone cases. Customers and observers appreciate the brand's mission to combat plastic pollution and its support for marine conservation charities. This mission-driven approach resonates well. Many users find the cases to be of good quality, stylish, and offering adequate protection. The story of being founded by friends concerned about plastic pollution in their seaside town adds to the brand's authenticity. Using materials like wheat straw for phone cases is seen as an innovative step in sustainable product design.

Copy Examples

• •Headline: Protect Your Phone, Preserve Our Oceans. Body: Join the Wave Case movement! Our biodegradable phone cases are crafted from nature, designed for your life, and dedicated to a plastic-free future. Make a splash with style that speaks volumes. #WaveOfChange #EcoFriendly
• •Headline: Small Case, Big Impact. Body: Every Wave Case you choose is a vote for cleaner seas and a healthier planet. Made from innovative wheat straw, our cases are as kind to the Earth as they are tough on tumbles. What color will your impact be?
• •Headline: Ride the Sustainable Style Wave. Body: Don't choose between protecting your tech and protecting our planet. With Wave Case, you get both. Stylish designs, eco-conscious materials, and a commitment to a better tomorrow. Dive in!
• •Headline: More Than Just a Case. It's a Commitment. Body: We started Wave Case because we love our oceans and knew we had to do something. Our biodegradable cases are our promise to you and the planet. Plus, a portion of our proceeds supports incredible marine conservation efforts with Surfers Against Sewage.
• •Headline: Feel Good About Your Phone's Footprint. Body: Wrap your phone in the embrace of nature. Our Wave Cases are 100% biodegradable, compostable, and shipped carbon-neutrally. It's the little change that makes a world of difference. Shop the collection and be part of the solution.