Brand Tone

Refreshing & Upbeat, Approachable & Friendly, Honest & Transparent, Playful & Modern, Health-Conscious & Guilt-Free

Brand Values

• •Health & Wellness
• •Honesty & Transparency
• •Enjoyment & Refreshment
• •Sustainability & Responsibility
• •Authenticity

Best Practices

• •Stay Upbeat and Positive: Use energetic and optimistic language. Focus on the enjoyment and benefits of choosing Wave.
• •Emphasize "Clean" and "Simple": Consistently highlight the organic, low-calorie, low-sugar, and no-artificial-ingredients aspects in a straightforward way.
• •Be Relatable and Conversational: Write as if you're talking to a friend. Use accessible language, emojis where appropriate (especially on social media), and address the audience directly.
• •Show, Don't Just Tell, the "Guilt-Free" Aspect: Instead of just saying it's healthy, connect it to lifestyle moments – a refreshing break, a post-workout hydrator, a satisfying treat without the downsides.
• •Maintain Transparency: Continuously reinforce the brand's commitment to real ingredients and no "marketing fluff" or "health halos." This builds trust and aligns with the declared brand values.

Social Perception

Positive Alternative, Healthy Choice, Refreshing & Flavorful, Trustworthy, Modern & Relatable

Copy Examples

• •Instagram Post (Image: Brightly lit can of Wave next to a yoga mat and a journal): Find your flow, sip by sip. 🧘‍♀️ WAVE is your moment of calm in the chaos – pure, organic refreshment with less than 2g of sugar and only 15 calories. No artificial anything, just good vibes. #DrinkWave #OrganicRefreshment #LowCalorieBigTaste #MindfulMoments
• •TikTok Video (Fast-paced cuts of someone grabbing a Wave from the fridge, enjoying it during different activities – working, relaxing, light exercise): (Upbeat, trending audio) Text Overlay: That feeling when your drink is actually *refreshing* AND good for you 🙌 WAVE: 15 cals, <2g sugar, 100% yum. #DrinkWave #SparklingRefresher #HealthySips #GuiltFreeGoodness #UpgradeYourHydration
• •Website Homepage Banner: Taste the Refreshment. Love the Simplicity. WAVE is organic coconut water lightly sparkled with real fruit. Low calorie, big taste®, and absolutely nothing artificial. Finally, a drink you can feel great about. [Shop Now]
• •Facebook Ad (Carousel ad showing different flavors): Tired of the same old bubbles? Make a new WAVE! 🌊 Our sparkling refreshers are packed with organic flavor, not sugar. At just 10-20 calories, it’s the guilt-free treat your taste buds (and body) will thank you for. Which flavor will you try first? #WaveDrinks #OrganicGoodness #LowSugarLifestyle #CertifiedWomenOwned
• •Email Newsletter Subject: Your Daily Dose of Delicious is Here! ✨ Hey [Name], ready to make your day a little brighter and a lot more refreshing? WAVE is crafted with simple, organic ingredients for a taste that’s clean, crisp, and satisfyingly bubbly. Forget the sugar crash and artificial aftertaste. It's time for honest refreshment. Explore our flavors and find your favorite WAVE! [Link to Shop]