Brand Tone

Trendy, youthful, aspirational, confident, friendly, approachable, enthusiastic, and playful.

Brand Values

• •Trend-focused
• •Quality (aspired)
• •Customer satisfaction
• •Ethical considerations
• •Inspired by personal style
• •Community/engagement

Best Practices

• •Use youthful and trendy language, including current slang and emojis where appropriate.
• •Highlight influencer collaborations and showcase aspirational lifestyle imagery.
• •Maintain a friendly and approachable tone in all communications, especially in customer service interactions.
• •Incorporate enthusiastic and playful language, using positive adjectives and engaging questions.
• •Address customer concerns promptly and transparently, emphasizing quick resolution and excellent communication.

Social Perception

The brand aims to be perceived as trendy and in-tune with current fashion, with good customer service and a community feel fostered through influencer collaborations and social media engagement. While being seen as a trustworthy and reliable brand with ethical practices is important, transparency is key.

Copy Examples

• •"Obsessed with our new arrivals! ✨ Which one is your fave?"
• •"Bad arse new n banging! 🔥 Shop now before it's gone!"
• •"Girlie, you NEED this outfit for your next vacay! ☀️"
• •"Serving looks all summer long! 💖 #OOTD #SummerFashion"
• •"Thank you for your patience! We've resolved the delay and included a little something extra for you. We appreciate you! 😘"