Brand Tone

Reverent & Respectful, Erudite & Historical, Elegant & Sophisticated, Passionate & Dedicated, Modernizing Traditionalist

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Beauty & Aesthetic Perfection
• •Authenticity
• •Customer Service & Relationship Building
• •Innovation Rooted in Tradition

Best Practices

• •Embrace Elevated Language: Use precise, articulate, and respectful vocabulary. Avoid slang, overly casual phrasing, or modern colloquialisms that might detract from the brand's gravitas.
• •Weave in Historical Context: Subtly reference the company's long history, design inspirations (e.g., Gothic Revival, Pugin), and commitment to traditional craftsmanship. This reinforces authenticity and expertise.
• •Focus on Quality and Detail: Highlight the superior materials, meticulous craftsmanship, and the beauty of the finished products. Use descriptive language that appeals to the senses and conveys luxury.
• •Maintain a Reverent Undertone: Always be mindful of the sacred purpose of the products. The copy should convey respect for faith, liturgy, and the traditions the brand serves.
• •Balance Tradition with Modern Accessibility: While upholding heritage, ensure the language is still clear and understandable to a contemporary audience, including those less familiar with ecclesiastical terminology (provide context where needed, especially for an international online audience).

Social Perception

Highly Respected, Exclusive & High-End, Guardians of Tradition, Trusted by Clergy and Institutions, Associated with Beauty in Worship

Copy Examples

• •Headline: Enduring Craftsmanship for Sacred Spaces. Body: For 150 years, Watts & Co. has been dedicated to adorning the world's churches with vestments and furnishings of unparalleled quality. Discover our heritage, woven into every thread. Call to Action: Explore Our Collections.
• •Headline: The Majesty of Tradition, Reimagined for Today. Body: Drawing from centuries of liturgical artistry, our bespoke vestments are meticulously crafted to elevate worship. Each piece, a testament to faith and timeless design. Call to Action: Commission Your Bespoke Vestment.
• •Headline: From Royal Chapels to Your Parish: A Legacy of Excellence. Body: Watts & Co. has been privileged to serve discerning clergy and royal occasions since 1874. Experience the same dedication to beauty and quality in every item we create. Call to Action: Learn About Our Historic Commissions.
• •Headline: Invest in Beauty, Inspire Devotion. Body: Our fine ecclesiastical furnishings are more than objects; they are an invitation to reverence. Crafted with passion, designed to endure for generations. Call to Action: Furnish Your Sanctuary.
• •Headline: The Art of Worship: Handcrafted with Heritage. Body: At Watts & Co., every stitch tells a story of devotion to craftsmanship. Explore our collections of exquisite silks, intricate embroideries, and timeless liturgical designs. Call to Action: Discover the Watts & Co. Difference.