Brand Tone

authoritative, traditional, and sophisticated. Also, artistic passion and dedication to heritage. For the Watts 1874 domestic furnishings arm, the tone can also be described as audacious and non-conformist in its use of bold color and scale within a luxury context.

Brand Values

• •Heritage and Tradition: Deeply rooted in 19th-century design movements and committed to preserving traditional craftsmanship, particularly "Opus Anglicanum" embroidery.
• •Quality and Craftsmanship: Emphasis on the highest possible quality materials, meticulous hand craftsmanship, and bespoke design.
• •Artistic Excellence and Beauty: A foundational principle of creating objects of "artistic character" and a "passion for total aesthetic perfection."
• •Authenticity: Upholding the values of artistry and authenticity in every creation, drawing from extensive historical archives.
• •Innovation within Tradition: While preserving heritage, the company also adapts to modern needs and technologies, including embracing modernism in some historical designs and using 3D software in consultations.
• •Customer Focus (inferred): Dedication to meeting customer needs for high-quality products and services, and a commitment to service evident in their long-standing relationships and Royal Warrant.

Best Practices

• •Maintain a Formal and Respectful Lexicon: Use sophisticated vocabulary and a respectful tone, particularly when addressing ecclesiastical subjects. Avoid slang or overly casual language.
• •Emphasize Heritage and Longevity: Regularly reference the company's founding in 1874 and its long history of craftsmanship and service to reinforce authority and tradition.
• •Highlight Quality and Craftsmanship: Consistently use terms that denote superior quality, artisanal skill, and attention to detail (e.g., "handcrafted," "bespoke," "finest materials," "meticulous").
• •Showcase Prestigious Associations (where appropriate and tasteful): Mentioning connections to significant institutions or events (like coronations or historical restorations) can subtly reinforce the brand's esteemed position.
• •Ensure Visual and Textual Harmony: The design of marketing materials and the website should visually complement the sophisticated and traditional tone of the copy. Use classic fonts, high-quality imagery, and a refined aesthetic.

Social Perception

prestigious, high-end, and authoritative brand within the ecclesiastical and luxury interior design sectors. It's known for its historical significance, exceptional quality, and association with influential clients, including the British Royal Family. Customers and industry experts alike recognize the brand for its unique designs and commitment to preserving traditional crafts. The brand is seen as a guardian of heritage and a purveyor of timeless, luxurious goods.

Copy Examples

• •For 150 years, Watts & Co. has crafted ecclesiastical vestments and furnishings of unparalleled distinction. Upholding a legacy of artistic excellence and meticulous craftsmanship, we continue to serve the Church with dedication and reverence.
• •Discover the enduring beauty of Watts 1874. Our exclusive fabrics and wallpapers, drawn from a rich historical archive, bring timeless sophistication and audacious design to the most discerning interiors.
• •From Royal Coronations to parish celebrations, Watts & Co. has been the hallmark of quality in liturgical design since 1874. Experience the heritage, artistry, and devotion woven into every piece.
• •Step into a tradition of excellence. Watts & Co. combines centuries-old techniques with the finest materials to create bespoke ecclesiastical treasures that honor faith and inspire awe.
• •Watts 1874: Where heritage meets visionary design. Explore our curated collections of silks, velvets, and hand-blocked wallpapers, each telling a story of audacious artistry and uncompromising quality.